# Amplified Indulgence Chocolate goes from luxury treat to design inspiration & material. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 11, 2012, updated Mar 27, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/amplified-indulgence ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Amplified Indulgence trend? **Amplified Indulgence:** Chocolate is one of society's most coveted indulgences and now it's not only limited to edible, sugary treats. Going beyond confectionery goods, designers are using chocolate as inspiration and material to design everything from furniture to fashion, a direction that allows sweet-toothed consumers to indulge in more ways than one. ## At a Glance - Evidence: 6 featured examples - Articles from: May 2 to Nov 17, 2011 - Published: Mar 11, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Amplified Indulgence trend ### Edible Art There is an increasing trend of using food as a medium to create art. ### Synesthesia Blurring the lines between sensory experiences, synesthesia art has evolved to be all-encompassing through multisensory stimulation. ### Alternative Materials Designers are exploring the use of unconventional materials to create unique products that showcase their creativity and innovation. ## What the Amplified Indulgence trend means for industry ### For Food and Beverage The food and beverage industry can utilize these trends to create innovative products that explore the intersection of food, art, and design. ### For Fashion and Beauty The fashion and beauty industry can reference these trends to create unique products that blur the lines between sensory experiences. ### For Home Decor and Furnishings The home decor and furnishings industry can look to these trends to create unconventional and one-of-a-kind products that showcase innovation and creativity. ## Trend signals for Amplified Indulgence Trend score 3.7 out of 10, from popularity 56%, activity 47%, freshness 8%. - Popularity: 56% - Activity: 47% - Freshness: 8% ## Examples of the Amplified Indulgence trend 6 featured examples from May 2 to Nov 17, 2011. - [Scrumptious Chocolate Sculptures](https://www.trendhunter.com/trends/hakan-martensson): Hakan Martensson Creates Confection Masterpieces (Category: Lifestyle) Implication: Opportunity for chocolatiers, pastry chefs, and confectionery businesses to explore the art of sculpting chocolate as a unique selling point. - [Cocoa Couture Catwalks](https://www.trendhunter.com/trends/chocolate-fashion-show-2011): The Chocolate Fashion Show 2011 is a Sweet-Lover's Dream (Category: Lifestyle) Implication: Chance for fashion brands to explore unique materials and cross-industry collaborations with chocolatiers. - [Sugary Old-School Tunes](https://www.trendhunter.com/trends/chocolate-record): Scottish Band 'Found' Releases Playable Chocolate Record (Category: Art & Design) Implication: The music industry can explore the potential of incorporating edible merchandise, like chocolate records, to enhance fan engagement and create unique brand experiences. - [Chocolate-Covered Sofas](https://www.trendhunter.com/trends/let-them-sit-cake): 'Let Them Sit Cake' is Marie Antoinette-Inspired (Category: Art & Design) Implication: Disruptive innovation opportunity in creating unconventional and playful furniture designs. - [Designer Chocolate Suites](https://www.trendhunter.com/trends/karl-lagerfeld): Karl Lagerfeld Uses 10 Tons of Chocolate for This Tasty Hotel Room (Category: Lifestyle) Implication: Hotels can explore new avenues of guest experiences by incorporating innovative and edible design elements. - [Chocolate Gladiator Bikinis](https://www.trendhunter.com/trends/benjamin-brass): Benjamin Brass Designs the Wearable Confection Worn by Cindy Fabre (Category: Lifestyle) Implication: The fashion industry can incorporate edible fashion and food-inspired designs to create new and exciting experiences for consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)