# Regional Americana Brands showcase American pride by representing individual state identities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 17, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/americana-inspiration ## Key Figures - Trend score: 1.8/10 - Evidence articles: 4 ## What is the Regional Americana trend? **Regional Americana:** Rather than simply celebrating America by using its flag, brands are becoming more specific in their approach to representing the various aspects of American identity. Many are doing this by offering products that reference individual states, rather than America as a whole. This increased personalization recognizes the distinct cultural identities across the country, and creates a more emotive connection between the brand and the consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 29, 2016 to Aug 16, 2017 - Published: Aug 17, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Regional Americana trend ### Regionalism Brands are personalizing their approach by offering products that reference individual states, rather than America as a whole, recognizing the distinct cultural identities across the country. ### State-Themed Products Businesses are creating products that capture the distinct features associated with each American state to appeal to local patriotism. ### Localism There has been an increased demand for regional flavors and exclusive ingredients, and locally sourced food and handmade products from small businesses are being offered to interested consumers. ## What the Regional Americana trend means for industry ### For Food & Beverages Brands and services are offering state-themed food and drinks, and subscription boxes that feature locally sourced food and exclusive ingredients. ### For Home Goods Home goods brands are creating products, such as essential oil blends and aromatic room sprays, that capture the essence of different parts of California, as well as motifs from iconic city skylines and landmarks. ### For Tourism & Hospitality Businesses are emphasizing the ties each flavor and concept has to a specific state in America, promoting destinations across Florida, New York, Georgia, Hawaii, California, Texas, and Tennessee, and working to provide consumers more knowledge on what makes the individual states in their vast country distinct. ## Workshop question How can your brand cater to the distinct cultural identities its consumers align with? ## Trend signals for Regional Americana Trend score 1.8 out of 10, from popularity 24%, activity 22%, freshness 8%. - Popularity: 24% - Activity: 22% - Freshness: 8% ## Examples of the Regional Americana trend 4 featured examples from Apr 29, 2016 to Aug 16, 2017. - [Americana Chocolate Bars](https://www.trendhunter.com/trends/themed-chocolate-bars): Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States (Category: Lifestyle) Implication: Develop new products or flavors to capture regional or seasonal tastes, such as the Americana Chocolate Bars, to increase market share and generate high sales. - [America-Themed Burger Menus](https://www.trendhunter.com/trends/great-tastes-of-america): The Great Tastes of America Menu Features Iconic American Ingredients (Category: Lifestyle) Implication: Fast-food chains are constantly innovating their menus to stay ahead in a highly competitive market. - [State-Inspired Diffuser Scents](https://www.trendhunter.com/trends/norden): Norden's Essential Oil Blends Capture the Essence of California (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrating state-inspired diffuser scents into a range of home products for a more immersive sensory experience. - [American State-Themed Subscription Boxes](https://www.trendhunter.com/trends/state-crate): State Crate Seeks to Offer Consumers Food from Each State (Category: Lifestyle) Implication: Subscription box services have the potential to tap into the growing consumer interest in exploring different cultures and trying unique products. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)