# AM Efficiency Hybrid breakfasts take precedence for the time-strapped consumer. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jun 20, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/am-efficiency ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the AM Efficiency trend? **AM Efficiency:** The modern consumer is obsessed with efficiency, a phenomenon evidenced by the hybridization of breakfast foods. Awkward flavor pairings that blend multiple ingredients for more energy speak to a consumer desire for efficiency over health and an openness to novel flavoring options. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 30, 2014 to Jul 6, 2016 - Published: Jun 20, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the AM Efficiency trend ### Hybridization of Breakfast Foods There is an opportunity to create new food products that combine familiar breakfast staples in new and exciting ways to take advantage of the modern consumer's obsession with efficiency and novel flavor combinations. ### Healthy On-the-Go Breakfast Options The rise of breakfast products that can be consumed on-the-go provides opportunities for innovative meal replacement options that are healthy, nutritious and easy to consume during a busy lifestyle. ### Simplification of Breakfast Options Consumers are looking for quick and easy meal solutions, and there is a market for simplified breakfast options that combine several flavors and textures in one convenient meal. ## What the AM Efficiency trend means for industry ### For Food and Beverage The food and beverage industry has opportunities to create new breakfast products that meet the modern consumer's demand for convenience, efficiency and novel flavor combinations. ### For Health and Wellness The health and wellness industry can take advantage of the growing demand for on-the-go breakfast options, providing consumers with healthy, nutritious and easy-to-consume meal solutions. ### For Packaging and Convenience Innovative packaging solutions that make breakfast products more convenient to consume on-the-go are potentially disruptive in the breakfast market. ## Trend signals for AM Efficiency Trend score 3.6 out of 10, from popularity 52%, activity 50%, freshness 8%. - Popularity: 52% - Activity: 50% - Freshness: 8% ## Examples of the AM Efficiency trend 6 featured examples from Apr 30, 2014 to Jul 6, 2016. - [Waffle-Infused Espresso](https://www.trendhunter.com/trends/waffogato): Dominique Ansel's Waffagato is a Mix of Waffles, Ice-Cream and Espresso (Category: Lifestyle) Implication: Restaurants and cafes can capitalize on the trend by incorporating waffle-infused espresso into their menus. - [Blended Cereal Shakes](https://www.trendhunter.com/trends/cereal-shake): The Plan-n Beverage Contains Nuts, Milk and Museli For Easy Consumption (Category: Lifestyle) Implication: Opportunities for innovation lie within the development of healthier and quick meal replacement beverages like Plan-n. - [Cheese-Filled Pretzel Bagels](https://www.trendhunter.com/trends/pretzel-bagels): This Salty Snack is the Perfect Breakfast Alternative (Category: Lifestyle) Implication: Companies in this industry can develop new product lines or menu items that focus on creating innovative, taste-bud tingling snacks and breakfast options. - [Hybrid Toast Breakfasts](https://www.trendhunter.com/trends/toast-for-breakfast): This IHOP Dish Combines Cereal, Oatmeal and Toast for Breakfast (Category: Lifestyle) Implication: Restaurants can explore creating unique and innovative breakfast dishes to attract customers and stand out in the competitive market. - [Healthy Low-Calorie Breakfast Bars](https://www.trendhunter.com/trends/breakfast-bars): The Corny Slim Breakfast Bars Offer Convenient Nutrition (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of convenient breakfast options by developing and marketing healthy low-calorie breakfast bars. - [Breakfast Cereal Popsicles](https://www.trendhunter.com/trends/onthego-eating): This Ice Pop Combines Granola and a Smoothie for On-the-Go Eating (Category: Tech) Implication: The food industry can capitalize on this trend by developing and marketing new and innovative breakfast products that cater to busy consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)