# Altruistic Finance Finance brands partner with charities to build consumer trust. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jun 26, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/altruistic-finance ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Altruistic Finance trend? **Altruistic Finance:** Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 1, 2014 to Jun 27, 2015 - Published: Jun 26, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Altruistic Finance trend ### Inclusive Banking Financial institutions partnering with social good organizations to provide access to financial services, including agricultural finance, to those in developing nations. ### Digital Literacy Education Online learning initiatives aimed at teaching digital skills, including cybersecurity and productivity, to low-to-moderate income Americans to help them access middle-skill jobs. ### Charitable Banking Initiatives Non-profit organizations teaming up with financial institutions to support social entrepreneurs, young grads seeking employment, and those looking for internship positions. ## What the Altruistic Finance trend means for industry ### For Finance Partnering with social good organizations to build trust by providing financial literacy and greater accessibility. ### For Education Online learning platforms partnering with financial institutions to offer digital literacy education to low-to-moderate income Americans. ### For Non-Profit Teaming up with financial institutions to support social entrepreneurs, young grads seeking employment, and those looking for internship positions. ## Workshop question What brands outside of your industry are resonating with your consumers and how can you tap into that momentum? ## Trend signals for Altruistic Finance Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%. - Popularity: 45% - Activity: 28% - Freshness: 8% ## Examples of the Altruistic Finance trend 5 featured examples from Aug 1, 2014 to Jun 27, 2015. - [Socially Aware Financial Services](https://www.trendhunter.com/trends/tides): Tides is a Non-Profit Organization Creating Change (Category: Social Good) Implication: Disruptive innovation opportunity: Look for ways to incorporate social impact and sustainability into financial services and investment strategies. - [Digital Literacy Campaigns](https://www.trendhunter.com/trends/digital-literacy): Grovo and Capital One Help to Hone Skills for the Digital World (Category: Life-Stages) Implication: Digital literacy campaigns have the potential to disrupt traditional classroom education and offer accessible, cost-effective technology-focused education opportunities for all. - [Financial Literacy Education](https://www.trendhunter.com/trends/financial-literacy-education): The Bank of America and Khan Academy Will Teach Better Money Habits (Category: Social Good) Implication: Banks will continue to partner with online learning platforms to offer financial literacy education to their customers. - [Inclusive Finance Mergers](https://www.trendhunter.com/trends/chase-bank-and-rabo-developments): The Chase Bank and Rabo Development Deal Opens Branches in Kenya (Category: Business) Implication: The partnership between Chase Bank and Rabo Development opens up new opportunities for inclusive financial services in Kenya's banking industry. - [Charitable Banking Initiatives](https://www.trendhunter.com/trends/venture-for-canada): Venture for Canada and RBC Partner Up to Support Entrepreneurs (Category: Business) Implication: The collaboration between Venture for Canada and RBC's Social Finance Initiative creates opportunities for disruptive innovation in the financial services industry by providing su… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)