# Alternative Sauce Gravy and sauces are replaced by fruity alternatives for health-conscious appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-sauce ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Alternative Sauce trend? **Alternative Sauce:** Seeking to maintain rather than replace everyday indulgences, consumers are turning to recipe adaptations for nutritional allure. Replacing high-calorie sauces like gravy with fruit and berry alternatives, consumers are using produce to not only enhance flavor, but also to add a health-conscious touch to traditional comfort foods. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 14, 2015 to Nov 26, 2016 - Published: Mar 19, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Alternative Sauce trend ### Fruity Sauce Alternatives Health-conscious consumers are replacing high-calorie sauces like gravy with fruit and berry alternatives to add nutritional allure to traditional comfort foods. ### Greek Yogurt-based Condiments Brands like Blue Plate are appealing to health-conscious consumers with new condiments like Light Mayonnaise with Greek Yogurt, providing a healthy and creamy alternative to full-fat varieties. ### Fermented Hot Sauces Healthy hot sauce products like those from BAO are gaining popularity thanks to their probiotic content and promotion of good gut health. ## What the Alternative Sauce trend means for industry ### For Alternative Food Products Innovative sauce alternatives made with ingredients such as fruit, Greek yogurt, and fermented products are disrupting traditional food products and offering healthier and unique options. ### For Health and Wellness Increased interest in nutritional and digestive health is driving demand for products like probiotic-rich fermented hot sauces and Greek yogurt-based condiments. ### For Condiment and Sauce Industry Brands in the sauce and condiment industry are incorporating innovative ingredients and production methods to keep up with changing consumer preferences for healthier and more unique options. ## Trend signals for Alternative Sauce Trend score 2.9 out of 10, from popularity 36%, activity 41%, freshness 8%. - Popularity: 36% - Activity: 41% - Freshness: 8% ## Examples of the Alternative Sauce trend 6 featured examples from Mar 14, 2015 to Nov 26, 2016. - [Spicy Mango Dips](https://www.trendhunter.com/trends/mango-dip): Frutas Montosa's Dip is Made with 95% Fresh Fruit Ingredients (Category: Lifestyle) Implication: Fresh fruit dips provide snack food companies an opportunity to diversify their product offerings and appeal to health-conscious consumers. - [Pink Beetroot Dips](https://www.trendhunter.com/trends/botanical-cuisine): Botanical Cuisine's Caramelized Beetroot Dip Boasts a Bold Pink Hue (Category: Lifestyle) Implication: Opportunity for businesses in the food and beverage industry to create new and unique vegan condiments aimed towards the health-conscious and adventurous consumers. - [Greek Yogurt-Based Condiments](https://www.trendhunter.com/trends/light-mayonnaise): Blue Plate's Light Mayonnaise is Made with Tangy Greek Yogurt (Category: Lifestyle) Implication: The use of Greek yogurt in condiments and sauces presents an opportunity for disruption in the traditional condiments industry. - [Puff Pastry Pizzas](https://www.trendhunter.com/trends/pastry-pizza): Baker by Nature's Sweet Pizza is Topped with Cranberry Sauce (Category: Lifestyle) Implication: Restaurants and food businesses can experiment with these new pizza trends to attract customers and create unique dishes. - [Sun-Dried Tomato Condiments](https://www.trendhunter.com/trends/sundried-tomato): The Kraft Heinz Company Has a New Ketchup Flavor for Summer (Category: Lifestyle) Implication: The food manufacturing industry can explore sun-dried tomato condiments as a new product line, focusing on unique flavors and ingredients to attract diverse consumer preferences. - [Fermented Hot Sauces](https://www.trendhunter.com/trends/healthy-hot-sauce): BAO's Healthy Hot Sauce Products are Cultured for Easy Digestion (Category: Lifestyle) Implication: Disruptive innovation opportunity: Manufacture and market health-focused food and beverage products that cater to the growing demand for wellness-oriented options. ## Recent trend clusters - 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