# Chronic Relief Chronic pain is addressed with focused alternative products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 18, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-relief ## Key Figures - Trend score: 4.6/10 - Evidence articles: 8 ## What is the Chronic Relief trend? **Chronic Relief:** Consumers addressing mild chronic pain by purchasing products and services outside of the realms of pain-relief patches. These new innovations are more suited to contemporary lifestyles and come as North American consumers learn more about alternative means to achieve health and wellness. ## The consumer insight behind the Chronic Relief trend The expansion of the health and wellness industry in recent years is due in large part to consumers' ability to self-educate through online means. This can feel empowering, especially to consumers who are seeking fast, affordable solutions. In turn, an openness to alternative medicine and more experimental methods of wellness maintenance can be observed. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 23, 2018 to Dec 4, 2020 - Published: Jul 18, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Chronic Relief trend ### Alternative Medicine Consumers are embracing alternative medicine solutions to manage chronic pain and maintain wellness, increasing demand for innovative products and services in this market. ### CBD and Plant-based Ingredients There is a growing demand for CBD and plant-based ingredients in pain relief products due to their natural and holistic healing properties, offering opportunities for businesses to develop high-quality and effective products in this realm. ### Hyper-specific Products Consumer demand for hyper-specific products like bath soaks and sprays shows a growing interest in personalized pain relief solutions, presenting opportunities for businesses to create customized products for different ailments and conditions. ## What the Chronic Relief trend means for industry ### For Health and Wellness The rise of alternative medicine, CBD and plant-based ingredients, and hyper-specific products shows a growing demand for new health and wellness solutions, creating opportunities for businesses to develop innovative products and services in this industry. ### For Medical Technology Innovations like app-based pain management programs and portable acupuncture devices showcase the potential for technology in the medical industry to provide drug-free pain relief solutions, opening up opportunities for businesses to develop new technologies in this realm. ### For Cosmetics and Self-care The use of plant-based preservatives and organic ingredients in pain relief lotions and creams reflect a trend towards natural and sustainable cosmetics and self-care products, providing opportunities for businesses to create high-quality, effective products that align with consumer values. ## Workshop question How could your brand customize its offerings to better suit contemporary lifestyles? ## Trend signals for Chronic Relief Trend score 4.6 out of 10, from popularity 66%, activity 62%, freshness 9%. - Popularity: 66% - Activity: 62% - Freshness: 9% ## Examples of the Chronic Relief trend 8 featured examples from Feb 23, 2018 to Dec 4, 2020. - [Portable Acupuncture Pain Relievers](https://www.trendhunter.com/trends/moxibustion-pain-relief-device): The iJoou Moxibustion Pain Relief Device (Category: Lifestyle) Implication: The health and wellness industry can benefit from the development of portable acupuncture pain relief devices and customizable pain relief solutions. - [Aromatherapy Acupressure Pillows](https://www.trendhunter.com/trends/acupressure-pillow): The Kanjo Aroma Lavender Acupressure Pillow Heals Pain Naturally (Category: Lifestyle) Implication: Businesses in the health and wellness industry can explore the use of aromatherapy and acupressure techniques to create new products for pain relief and relaxation. - [CBD-Powered Pain Relief Lotions](https://www.trendhunter.com/trends/plantbased-preservative): The Spekr CBD Lotion is Enhanced with a Plant-Based Preservative (Category: Business) Implication: Cosmetic companies can explore the use of plant-based preservatives in their products to meet the demand for natural and organic options. - [At-Home Pain Relief Saunas](https://www.trendhunter.com/trends/leawell-magic-sauna-dome): The Leawell Magic Sauna Dome Effectively Soothes Pain and More (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the rising demand for at-home pain relief solutions by developing innovative products that provide effective relief and promote… - [Chronic Pain Bath Products](https://www.trendhunter.com/trends/village-naturals-therapy): Village Naturals Therapy Made a Soak & Wash for Chronic Pain & Fatigue (Category: Lifestyle) Implication: The demand for hyper-specific bath products creates opportunities for manufacturers to develop new formulations and products that cater to targeted needs. - [CBD-Powered Pain Relief Products](https://www.trendhunter.com/trends/cbdmd-premium-relieve): cbdMD Premium Relieve Works for Muscle Aches and Pains (Category: Marketing) Implication: As CBD continues to gain acceptance as a legitimate medical treatment, the pharmaceutical industry has the opportunity to develop new drugs that incorporate the therapeutic effect… - [Pain Relief CBD Kits](https://www.trendhunter.com/trends/pain-relief-system): The Asystem Radial Relief Pain Relief System is High-Quality (Category: Marketing) Implication: Disruptive innovation opportunity: Explore the use of CBD in pain relief solutions within the health and wellness industry. - [Chronic Pain Management Apps](https://www.trendhunter.com/trends/chronic-pain-program): 2Morrow's Chronic Pain Program Uses CBT to Manage Pain (Category: Lifestyle) Implication: Healthtech companies can develop apps, devices, and platforms that offer non-drug pain management solutions based on behavioral psychology. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)