# Alternative MCT MCT oil is offered in alternative formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 27, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-mct ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Alternative MCT trend? **Alternative MCT:** Typically added to at-home beverages, the supplement MCT oil is being offered in alternative, pre-packaged formats that include everything from syrups to granolas--making the process of consumption easier. ## The consumer insight behind the Alternative MCT trend For many consumers, incorporating healthy ingredients and foods into their diets can be time-consuming and demotivating over time. Individuals seeking convenient ways to prioritize nutrition look for ways to incorporate it into already-established aspects of their daily routines--making them more likely to stick to new goals. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 9 to Mar 27, 2019 - Published: Mar 27, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alternative MCT trend ### Convenient MCT Oil Formats Offering MCT oil in pre-packaged formats that are easy to consume offers a disruptive innovation opportunity to businesses seeking to appeal to health-conscious consumers looking for time-savers and motivation boosters. ### Incorporating MCT Oil into Foods Incorporating MCT oil into foods like granolas and syrups offers a disruptive innovation opportunity to businesses looking to cater to consumers interested in alternative diets or nutritional lifestyles like keto or paleo. ### Supplementing Dietary Habits with MCT Creating and marketing MCT supplements like powders and energy drinks offers a disruptive innovation opportunity to businesses that cater to consumers who are focused on weight loss and healthy eating habits that require nutritional supplements. ## What the Alternative MCT trend means for industry ### For Food and Beverage The food and beverage industry can use these trends to target consumers looking for alternative and convenient ways to consume healthy products and supplements. ### For Fitness and Wellness The fitness and wellness industry can use these trends to create MCT-infused supplements that enhance the performance and overall health of athletes and physically active people. ### For Healthcare and Pharmaceuticals The healthcare and pharmaceuticals industry can use these trends to create innovative supplements and medicines that can help people with health problems related to nutritional deficiencies and unhealthy eating habits. ## Workshop question Consider a seamlessly integrated added benefit/function to your product or service. ## Trend signals for Alternative MCT Trend score 2.3 out of 10, from popularity 39%, activity 23%, freshness 8%. - Popularity: 39% - Activity: 23% - Freshness: 8% ## Examples of the Alternative MCT trend 4 featured examples from Mar 9 to Mar 27, 2019. - [Keto-Friendly Breakfast Syrups](https://www.trendhunter.com/trends/magic-syrup): Birch Benders' 'Magic Syrup' Caters to Paleo and Keto Communities (Category: Lifestyle) Implication: Innovating in the food and beverage industry by providing specialty syrups that cater to specific dietary needs. - [Enhanced Espresso Beverages](https://www.trendhunter.com/trends/super-espresso): Kitu Life's 'Super Espresso' is Enriched with Protein & MCT Oil (Category: Lifestyle) Implication: Kitu Life's Super Espresso is a disruptive innovation opportunity within the beverage industry. - [Keto Diet MCT Powders](https://www.trendhunter.com/trends/perfect-keto-mct-oil-powder): The Perfect Keto MCT Oil Powder Can be Easily Added to Your Diet (Category: Lifestyle) Implication: The growing interest in Keto diet supplements creates opportunities for new products and formulations in the health and wellness industry. - [MCT Oil-Infused Granolas](https://www.trendhunter.com/trends/flavored-granola): Purely Elizabeth's Grain-Free Flavored Granola is Rich with Healthy Fats (Category: Lifestyle) Implication: Manufacturers can capitalize on the trend of health-conscious consumers seeking functional foods by incorporating MCT oil into their products, especially those marketed toward the… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)