# Alternative Half-and-Half Dairy brands prioritize half-and-half items that are lactose-free. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-halfandhalf ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Alternative Half-and-Half trend? **Alternative Half-and-Half:** With regular milk alternatives now being extremely popular, dairy brands are also turning to alternatives for traditional half-and-half products. Everything from nut to oat-based ingredients are replacing dairy in these products. ## The consumer insight behind the Alternative Half-and-Half trend Consumers are increasingly restricting some of the ingredients that have long been popular in the food and beverage space, for reasons such as veganism or health-related sensitivities and intolerance. The growing number of alternatives to traditional ingredients is indicative of this shift and reveals that consumers want to be able to indulge, but within their limits. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 23, 2017 to Aug 8, 2019 - Published: Feb 28, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alternative Half-and-Half trend ### Alternative Half-and-Halfs Dairy brands are creating half-and-half products that are made from alternative ingredients such as nut and oat-based ingredients. ### Plant-Based Half-and-Halfs Brands are producing plant-based, dairy-free half-and-half products to meet the demand of consumers who are avoiding traditional dairy. ### Nutritious Vegan Creamers Companies are developing vegan creamers with added protein for health-conscious consumers looking to incorporate more plant-based protein into their diets. ## What the Alternative Half-and-Half trend means for industry ### For Dairy and Non-Dairy Alternatives As consumers shift away from traditional dairy, businesses are creating products with alternative ingredients that emulate traditional dairy products. ### For Plant-Based Foods and Beverages Companies are producing plant-based creamers and half-and-halfs to meet the growing demand of consumers who are looking for healthier, environmentally-friendly and ethical alternatives to traditional dairy-based foods and beverages. ### For Health and Wellness Brands developing vegan creamers with added protein are tapping into the trend of consumers looking for products that not only taste good, but also have added health benefits. ## Workshop question Consider a niche interest in your area of specialty. How could your brand cater to it? ## Trend signals for Alternative Half-and-Half Trend score 3.0 out of 10, from popularity 45%, activity 37%, freshness 8%. - Popularity: 45% - Activity: 37% - Freshness: 8% ## Examples of the Alternative Half-and-Half trend 6 featured examples from Jan 23, 2017 to Aug 8, 2019. - [Alternative Vegan Half-and-Halfs](https://www.trendhunter.com/trends/vegan-half-and-half): Ripple Foods' a Substitute Dairy Product is Powered by Plant Oils (Category: Lifestyle) Implication: As more consumers seek plant-based alternatives to animal products, there is a growing opportunity for companies to create innovative substitutes using a variety of plant ingredie… - [Nutty Dairy-Free Half-and-Halfs](https://www.trendhunter.com/trends/dairy-free-half-and-half): Forager Project's Half & Half Has a Cashew Base & Coconut Cream (Category: Lifestyle) Implication: There is a need for innovation in the plant-based food industry to create more alternatives for dairy creamers. - [Oatmeal Cookie Vegan Creamers](https://www.trendhunter.com/trends/oat-yeah-oatmilk-creame): Vegan Brand Silk Launches New Gluten-Free 'Oat Yeah Oatmilk Creamer' (Category: Lifestyle) Implication: Potential for disruptive innovation in the dairy alternatives industry by focusing on oat-based products. - [Nutritious Vegan Half-and-Halfs](https://www.trendhunter.com/trends/califia-farms-better-half): Califia Farms' Better Half is a Vegan Dairy Replacement (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of vegan half-and-half creamers by developing innovative dairy-free alternatives using natural ingredients. - [Plant-Based Half-and-Halfs](https://www.trendhunter.com/trends/plant-based-half-and-half): natural bliss' New Milk Alternatives Blend Almond Milk & Coconut Cream (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create new dairy-free creamer options for consumers with dietary restrictions or preferences, offering a wide range of flavors to cater to diffe… - [High-Protein Vegan Creamers](https://www.trendhunter.com/trends/vegan-creamer): Unicreamer Offers a Delicious Way to Intake Plant-Based Protein (Category: Lifestyle) Implication: The high-protein vegan creamer trend presents opportunities for companies within the food and beverage industry to create innovative plant-based products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)