# Mega Aternative Fuel Alternative fuels get even more innovative, triggered by soaring gas prices. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-fuels-to-combat-soaring-gas-prices-and-protect-the-environment ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Mega Aternative Fuel trend? **Mega Aternative Fuel:** The coeval awareness for the environment and rising fuel costs have primed drivers for alternative fuels. Consumers don’t want to give up their lifestyles, nor do they want to contribute to global warming. Biodiesel and ethanol aside, fuel can be made from human fat, methane, even algae. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 8, 2007 to Sep 17, 2008 - Published: Sep 18, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Mega Aternative Fuel trend ### Biofuel Innovation There is an ongoing trend of coming up with innovative biofuels such as producing fuel from grapes or human fat ### Alternative Fuel Sources The rise in fuel costs, coupled with a greater awareness for the need to protect the environment is leading to an increased interest in alternative fuel sources. ### Cost-efficient Eco-Friendly Products Consumers are increasingly interested in purchasing eco-friendly products but are put off by the initial high cost. There is a trend towards creating cheaper, environmentally-friendly products, such as making ethanol from biomass. ## What the Mega Aternative Fuel trend means for industry ### For Energy Industry The energy industry is ripe for innovation as the world increasingly demands environmentally-friendly and cost-effective energy sources. ### For Automotive Industry The automotive industry is also disrupted with trends such as the increased interest in alternative fuel sources and the development of more eco-friendly vehicles. ### For Environmental Industry The environmental industry is a growing sector with the increasing demand for sustainable and carbon-neutral solutions in various sectors from energy production to transportation. ## Trend signals for Mega Aternative Fuel Trend score 4.2 out of 10, from popularity 63%, activity 54%, freshness 8%. - Popularity: 63% - Activity: 54% - Freshness: 8% ## Examples of the Mega Aternative Fuel trend 7 featured examples from Nov 8, 2007 to Sep 17, 2008. - [Boat Fueled by Human Fat](https://www.trendhunter.com/trends/earthrace): Earthrace (Category: Eco) Implication: Alternative energy industries can explore the use of sustainable resources like human fat to create more renewable and environmentally-friendly energy solutions. - [DIY Biodiesel From Cooking Fat](https://www.trendhunter.com/trends/fuelpod2): FuelPod2 Refinery (Category: Autos) Implication: Disruptive innovation opportunity: Implement advanced technologies and processes in the renewable energy industry to promote the production and usage of biodiesel from cooking fat. - [Woodchips As Fuel](https://www.trendhunter.com/trends/woodchips-fuel-range-fuels-cellulosic-ethanol): Range Fuels Creates Cellulosic Ethanol (Category: Autos) Implication: Range Fuels and other ethanol producers have the opportunity to disrupt the traditional corn and sugar cane ethanol production industry through more sustainable and environmentall… - [Wine Makes Grape Fuel](https://www.trendhunter.com/trends/wine-inniskillin-stormfisher-biogas): Winery Methane For Electricity (Category: Eco) Implication: Wineries can explore converting their organic waste into biogas to produce sustainable energy. - [Alcohol as Racecar Fuel](https://www.trendhunter.com/trends/fueled-by-whiskey-james-may-drives-a-whiskey-drinking-radical-sr4): The Whiskey-Fueled SR4 (Category: Autos) Implication: Distilleries have an opportunity to expand their product offerings beyond traditional beverages and explore distilling whiskeys that can be used as an alternative fuel source. - [Cheap Petroleum Alternatives](https://www.trendhunter.com/trends/biomass-alternative-energy-for-cars): Biomass Gas (Category: Autos) Implication: Disruptive innovation opportunity: Companies in the ethanol production industry can adopt low-energy biomass refining technology to significantly reduce production costs and offer… - [Automotive Algae Fuel](https://www.trendhunter.com/trends/bill-gates-sapphire-energy): Bill Gates Funds Sapphire Energy (Category: Autos) Implication: The energy industry can explore new business models and technologies to leverage the potential of algae-based fuels as a renewable energy source. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)