# Alternative Fragrance Fragrance packaging innovates past more classic designs or materials. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 9, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-fragrance ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Alternative Fragrance trend? **Alternative Fragrance:** The fragrance industry is being increasingly innovative in the packaging it offers, using designs and materials that forgo tradition for products that are more functional, eco-friendly or easier to travel with. ## The consumer insight behind the Alternative Fragrance trend Young Millennial and Gen Z demographics are highly motivated by design and vision when it comes to the products and services they choose to purchase. Individuals in this demographics tend to ignore tradition for aesthetics that are more unique, or that appeal to the tastes they've gained with through the influence of social media. These consumers are drawn to brands that prioritize aesthetics as much as they do function. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 19, 2019 to Jul 22, 2020 - Published: Jul 9, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alternative Fragrance trend ### Eco-Friendly Packaging The fragrance industry moves beyond aesthetically-pleasing packaging toward functional, eco-friendly and portable options, appealing to eco-conscious consumers. ### Natural Ingredients More fragrance companies are committed to using sustainably sourced, natural and vegan ingredients, catering to consumers who prioritize authenticity and transparency in their purchases. ### Refillable Options Refillable perfume bottles are becoming increasingly popular among eco-conscious consumers looking to reduce waste and get rewarded for their sustainability efforts. ## What the Alternative Fragrance trend means for industry ### For Beauty & Personal Care The beauty and personal care industry can learn from the fragrance industry's eco-friendly packaging and refillable options, and cater to eco-conscious consumers across various product categories. ### For Luxury Goods Luxury brands can implement natural ingredients and sustainable packaging to attract younger demographics, especially Millennials and Gen Z, who value sustainability and authenticity in their luxury purchases. ### For Travel Portable and functional fragrance packaging offers opportunities to the travel industry where space and lightweight options are preferred and packaging should cater to the eco-conscious consumers looking for sustainable options. ## Workshop question How is your brand appealing to its younger customer base? ## Trend signals for Alternative Fragrance Trend score 6.1 out of 10, from popularity 92%, activity 81%, freshness 9%. - Popularity: 92% - Activity: 81% - Freshness: 9% ## Examples of the Alternative Fragrance trend 4 featured examples from Dec 19, 2019 to Jul 22, 2020. - [Eco Perfume Pouches](https://www.trendhunter.com/trends/personal-fragrance): Floratropia Approaches Personal Fragrance with "More Perfume, Less Packaging" (Category: Eco) Implication: Opportunity for brands to disrupt the perfume industry by offering eco-friendly, natural alternatives and innovative packaging solutions. - [Refillable Fragrance Bottles](https://www.trendhunter.com/trends/idole-by-lancome): Idôle by Lancôme Boasts Sleek, Refillable Packaging (Category: Eco) Implication: The perfume and fragrance industry can explore refillable packaging options to meet the growing demand for sustainable products. - [Water-Based Fine Fragrances](https://www.trendhunter.com/trends/water-based-fragrance): Maison Sybarite's Fragrances Appeal to Eco-Conscious Consumers (Category: Eco) Implication: Innovating traditional fragrance formulas to create water-based, cruelty-free alternatives that resonate with eco-conscious consumers. - [Refillable Carbon-Neutral Perfumes](https://www.trendhunter.com/trends/giorgio-armani-my-way): Giorgio Armani My Way Uses Sustainably Sourced Ingredients (Category: Eco) Implication: Implementing refillable packaging solutions and sustainable ingredients in the fragrance industry can present an opportunity for innovation. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)