# Alternative Formula Goat's milk infant formulas serve as an alternative to cow's milk. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Mar 28, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-formula ## Key Figures - Trend score: 1.8/10 - Evidence articles: 5 ## What is the Alternative Formula trend? **Alternative Formula:** For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 7, 2016 to Mar 29, 2018 - Published: Mar 28, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Alternative Formula trend ### Hypoallergenic Baby Formulas An increased demand for hypoallergenic alternatives has resulted in a new trend of goat's milk infant formulas. ### Organic Baby Food The trend of organic baby food has influenced the creation of goat milk-based infant formulas. ### Modern Branding for Millennial Parents Rebranding and modernization of packaging for baby food may better appeal to millennial parents. ## What the Alternative Formula trend means for industry ### For Baby Food Industry The baby food industry has seen a trend in offering more organic and alternative options for parents. ### For Food Packaging and Branding Industry The rebranding and packaging design industry for baby food focuses on creating modern and appealing designs. ### For Sustainable Farming and Agriculture Industry The trend towards organic and sustainable farming practices in baby food production has increased in recent years. ## Workshop question How is your brand taking into account consumers with niche interests and needs? ## Trend signals for Alternative Formula Trend score 1.8 out of 10, from popularity 19%, activity 26%, freshness 8%. - Popularity: 19% - Activity: 26% - Freshness: 8% ## Examples of the Alternative Formula trend 5 featured examples from Oct 7, 2016 to Mar 29, 2018. - [Organic Goat Milk Formula](https://www.trendhunter.com/trends/holle-organic): Holle Organic Infant Goat Milk is a Healthy Formula Alternative (Category: Lifestyle) Implication: Companies within the baby food industry can explore the creation of organic formula alternatives using non-traditional ingredients like goat milk - [Safe Breast Feeding Alternatives](https://www.trendhunter.com/trends/kabrita-1-infant-milk): Kabrita 1 Infant Milk is Made from High-Quality Goat Milk (Category: Lifestyle) Implication: Creating alternative infant formulas using high-quality goat milk provides disruptive innovation opportunities in the baby food industry. - [Modernized Baby Food Pouches](https://www.trendhunter.com/trends/bubs-organic): Bubs Organic Has Rebranded to Better Appeal to Its Target Audiences (Category: Lifestyle) Implication: The health food industry could benefit from the trend of organic baby food. - [Hypoallergenic Baby Porridges](https://www.trendhunter.com/trends/baby-porridge): Bonavi Baby Foods are Created Using Goat's Milk (Category: Lifestyle) Implication: Innovations in hypoallergenic baby porridges can drive growth and competition within the baby food industry. - [Nutritional Goat Milk Formulas](https://www.trendhunter.com/trends/first-infant-milk): Nanny Care's First Infant Milk is Goat Milk-Based for New Babies (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the baby formula industry through the development and marketing of goat milk-based formulas for infants. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)