# Alternative Energy Taking a naturalistic approach, consumers choose alternative energy supplements. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 23, 2014, updated Jan 27, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-energy ## Key Figures - Trend score: 4.4/10 - Evidence articles: 7 ## What is the Alternative Energy trend? **Alternative Energy:** Focusing more on longterm benefits, consumers are opting for naturally derived energy sources as opposed to energy drinks to increase overall health. These alternative energy supplements target consumers that are more concerned with addressing the source of their problems, rather than seeking a quick fix. The willingness to invest both time and resources into holistic health marks an evolution in consumers from reactive to proactive in their journey toward better living. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 16, 2013 to Aug 5, 2015 - Published: Jan 23, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Alternative Energy trend ### Natural Energy Supplements An increase in demand for natural energy supplements could inspire a shift away from traditional energy drinks. ### Holistic Health Practices Consumer preferences of alternative energy sources signify an overarching trend toward proactive and preventive health practices. ### Convenient Natural Supplements Convenient and delivery accessible natural supplements fill the gap for individuals seeking to prioritize their health amidst a busy lifestyle. ## What the Alternative Energy trend means for industry ### For Health and Wellness Alternative energy supplements and holistic health practices fall under the umbrella of the health and wellness industry. ### For Food and Beverage Natural energy supplements and convenient natural supplements are some examples of how the food and beverage industry is adapting to changing consumer preferences. ### For Packaging and Design Distinct branding and unique packaging design have emerged as key ways for companies to differentiate themselves in the competitive market for health and wellness supplements. ## Trend signals for Alternative Energy Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%. - Popularity: 64% - Activity: 61% - Freshness: 8% ## Examples of the Alternative Energy trend 7 featured examples from Apr 16, 2013 to Aug 5, 2015. - [Body-Replenishing Fitness Fuels](https://www.trendhunter.com/trends/bodyreplenishing-fitness-fuels): Boost Your Workout with Products from Maxishop (Category: Lifestyle) Implication: There is an opportunity for the fitness industry to adopt gender-specific training programs, facilities, and equipment to cater to the diverse needs of their clients and members. - [Daily Vitamin Kits](https://www.trendhunter.com/trends/vitamin-kit): The Aloha Greens on the Go Kit Boosts Energy and Mood (Category: Lifestyle) Implication: The vitamin manufacturing industry can capitalize on the trend of organic supplements by focusing on developing and promoting natural wellness solutions. - [Uniquely Shaped Fruit Branding](https://www.trendhunter.com/trends/wtrmln-wtr-packaging): WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle (Category: Lifestyle) Implication: Opportunity for beverage companies to explore innovative packaging designs to enhance their product appeal and stand out in a competitive market. - [Renovating Juice Cleanses](https://www.trendhunter.com/trends/blueprint-juice-cleanse): BluePrint Juice Cleanse Will Detox Your Body and Test Your Willpower (Category: Eco) Implication: The health and wellness industry can tap into the organic juice cleanse trend by offering innovative juice cleanse programs, products, and services to cater to the growing demand. - [Juice Cleanse Delivery Services](https://www.trendhunter.com/trends/juice-cleanse): Revitalize Your System with Total Cleanse (Category: Lifestyle) Implication: Opportunity to disrupt the traditional beverage delivery model by focusing on functional and holistic beverages. - [Engrossing Emulsifying Branding](https://www.trendhunter.com/trends/vita-vitamin-water-packaging): VITA Vitamin Water Packaging Displays a Spectacular Mixing Process (Category: Marketing) Implication: Disruptive innovation opportunity: Develop innovative packaging solutions for beverages that enhance the consumer experience, such as VITA Vitamin Water packaging. - [Substitution Oxygen Energy Drinks](https://www.trendhunter.com/trends/natural-energy): 'Boost Oxygen' Is a Source of Natural Energy in a Can (Category: Lifestyle) Implication: The health and fitness industry can seize disruptive innovation opportunities by incorporating natural energy products like Boost Oxygen into their offerings. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)