# Alternative Drive Taking a more sustainable approach, drivers turn to unique power sources. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 25, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-drive ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Alternative Drive trend? **Alternative Drive:** With consumers growing more wary of their environmental impact, efforts to make everyday routines more sustainable are becoming more of a personal priority. Seeking to make necessities like driving more eco-friendly, individuals are turning to alternative energy sources like sewage and solar power to make routine commutes more environmentally adaptable. The use of unconventional power sources satiates both the need to be guilt-free, and to continue enjoying the conveniences of the modern age. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 22, 2013 to Mar 25, 2014 - Published: Mar 25, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alternative Drive trend ### Alternative Energy Sources Development of eco-friendly vehicles using unconventional power sources like hydrogen, compressed air, and sewage as fuel. ### Green Technology Adoption of technology like solar panels for vehicle charging and biodegradable materials for luxury cars. ### Sustainability Growing personal preference for ecologically responsible actions and lifestyles, leading to eco-friendly cars becoming more of a personal priority. ## What the Alternative Drive trend means for industry ### For Automotive Industry Eco-friendly cars using alternative sources of energy and biodegradable materials. ### For Renewable Energy Industry Increased use of unconventional sources like sewage and solar power for vehicle powering. ### For Green Technology Industry Innovation opportunities for companies developing sustainable technologies for automobiles. ## Trend signals for Alternative Drive Trend score 4.5 out of 10, from popularity 71%, activity 57%, freshness 8%. - Popularity: 71% - Activity: 57% - Freshness: 8% ## Examples of the Alternative Drive trend 6 featured examples from Oct 22, 2013 to Mar 25, 2014. - [Biodegradable Luxury Cars](https://www.trendhunter.com/trends/mercedes-benz-lx-concept): The Mercedes Benz LX Concept by Irfendy Mohamad is Eco-Friendly (Category: Autos) Implication: Disruptive innovation opportunity: Foster the development of eco-friendly luxury cars to meet growing consumer demand for sustainable transportation solutions. - [Sewage-Powered SUVs](https://www.trendhunter.com/trends/hyundai-tucson): Californians Will Soon Be Able to Buy a Hyundai Tucson Powered by Waste (Category: Autos) Implication: Disruptive innovation opportunity: Incorporating sustainable energy sources, such as sewage-powered engines, into the automotive industry to address environmental concerns and app… - [Fluid-Formed Automobiles](https://www.trendhunter.com/trends/renault-moister): The Renault Moister was Aesthetically Inspired by the H2O Molecule (Category: Autos) Implication: Hydrogen-powered vehicles disrupt the traditional fuel-powered automobile industry. - [Poop-Powered Cars](https://www.trendhunter.com/trends/hyundai-tucso): The Hyundai Tucson Runs on Sewage (Category: Autos) Implication: Sewage-powered vehicles could revolutionize the automotive industry and drive the adoption of more sustainable transportation options. - [Air-Powered Scooters](https://www.trendhunter.com/trends/ecomoto-motorbike): The EcoMoto Motorbike is Propelled by the Release of Pressurized Gases (Category: Autos) Implication: Companies can develop air-powered vehicles to offer consumers a sustainable mode of transportation. - [Solar Roof-Powered Cars](https://www.trendhunter.com/trends/ford-solarpowered-hybrid): Ford's New Prototype is a Hybrid Vehicle Charged Through an Eco Roof Panel (Category: Autos) Implication: Disruptive innovation opportunity: Collaborate with car manufacturers to develop solar-powered cars and advance sustainable transportation solutions. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)