# Alternative Dressing Vegan salad dressings cater to health-conscious and vegan consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 16, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-dressing ## Key Figures - Trend score: 4.5/10 - Evidence articles: 13 ## What is the Alternative Dressing trend? **Alternative Dressing:** People with necessary or chosen dietary restrictions now have more variety in the packaged salad dressings they can consume, with brands in this space prioritizing plant-based, vegan alternatives to traditional dressings. ## The consumer insight behind the Alternative Dressing trend Many consumers associate veganism with health, and so seeing plant-based or vegan labels on packaged goods brings about positive associations for health-conscious consumers. Thus, vegan products aren't simply appealing to those who subscribe to the diet, but to those who prioritize healthy eating in general. ## At a Glance - Evidence: 13 featured examples - Articles from: Apr 15, 2020 to Jun 20, 2024 - Published: Nov 16, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Alternative Dressing trend ### Plant-based Dressings The rise of plant-based diets and health-consciousness has led to the creation of a variety of vegan, dairy-free, and oat-based salad dressings. ### Immunity-Boosting Fermented Products Consumers' increased focus on gut health has led to the development of fermented dressings that contain probiotics and have immunity-boosting properties. ### Free-From and Health-Focused Products Brands are catering to consumers with dietary restrictions by creating sugar-free, gluten-free, and dairy-free dressings that are still flavorful and health-focused. ## What the Alternative Dressing trend means for industry ### For Food and Beverage The food and beverage industry can adapt the trend towards plant-based and fermented products to create innovative new dressings and dips. ### For Health and Wellness The increasing focus on gut health and dietary restrictions provides opportunities for the health and wellness industry to create supplements and other products focused on digestive health. ### For Charity and Social Good Companies like Newman's Own that donate profits to charity can promote social good and wellness while creating new product lines that cater to the needs of a broad range of consumers. ## Workshop question How could your brand establish trust with its use of labels? ## Trend signals for Alternative Dressing Trend score 4.5 out of 10, from popularity 68%, activity 42%, freshness 25%. - Popularity: 68% - Activity: 42% - Freshness: 25% ## Examples of the Alternative Dressing trend 13 featured examples from Apr 15, 2020 to Jun 20, 2024. - [Versatile Refrigerated Salad Dressings](https://www.trendhunter.com/trends/health-nut-dressings): Health Nut Dressings are Making Their Grocery Store Debut (Category: Lifestyle) Implication: Expanding refrigerated sections in grocery stores emphasizes fresh, health-focused shopping experiences. - [Creamy Plant-Based Dressings](https://www.trendhunter.com/trends/gotham-greens-dressings): These Gotham Greens Dressings Come in Two Familiar Flavors (Category: Marketing) Implication: The food and beverage industry can produce plant-based dressings and package them as a healthy alternative to traditional dressings. - [Free-From Salad Dressings](https://www.trendhunter.com/trends/refrigerated-salad-dressings): Marie's Refrigerated Salad Dressings are Plant-Based & Gluten-Free (Category: Lifestyle) Implication: Creating new plant-based and gluten-free products in the food and beverage industry. - [Cold-Pressed Salad Dressings](https://www.trendhunter.com/trends/coldpressed-salad): La Presserie Introduces a New Set of Plant Based Dressings (Category: Lifestyle) Implication: Food manufacturers can explore the use of cold-pressed technology to create unique products, like La Presserie's salad dressings, to meet the growing demand for healthier and more… - [Plant-Based Dill Dressings](https://www.trendhunter.com/trends/vegan-creamy-dill-dressing): Trader Joe's Vegan Creamy Dill Dressing Has a Herby Flavor (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend for plant-based and vegan options by creating innovative dressings and sauces using plant-based ingredients. - [Immunity-Boosting Fermented Dressings](https://www.trendhunter.com/trends/fermented-dressings): Cleveland Kitchen Debuted Four New Fermented Dressings (Category: Lifestyle) Implication: Cleveland Kitchen's fermented dressings demonstrate an opportunity for the food industry to invest in creating more immune-boosting and probiotic-rich products to meet the growing… - [Creamy Oat-Based Dressings](https://www.trendhunter.com/trends/plant-based-dressings): Bolthouse Farms' Plant-Based Dressings Contain Vegetable Blends (Category: Lifestyle) Implication: Opportunity for food and beverage industry to develop better plant-based and healthy options, catering to the growing demand from health-conscious consumers. - [Creamy Oat Milk Dressings](https://www.trendhunter.com/trends/simply-plant-based-dressings): Marzetti Simply Plant Based Dressings are Made with Alt Milk (Category: Lifestyle) Implication: Restaurants and fast-food chains can benefit from incorporating plant-based dressings with alternative milk ingredients into their menus to cater to a growing vegan and lactose-in… - [Plant-Based Ranch Dressings](https://www.trendhunter.com/trends/plant-powered-ranch): Hidden Valley Plant Powered Ranch is Free from Dairy and Eggs (Category: Lifestyle) Implication: Food and beverage companies can leverage the demand for plant-based and dairy-free products to develop new offerings. - [Vegan Buttermilk Salad Dressings](https://www.trendhunter.com/trends/buttermilk-salad-dressings): 'Mill It' Recently Launched Three New Plant-Based Salad Dressings (Category: Lifestyle) Implication: The food industry has an opportunity to innovate by introducing new plant-based dressings, incorporating high nutritional value ingredients, and catering to the growing plant-base… - [Versatile Vinaigrette Dressings](https://www.trendhunter.com/trends/garlic-vinaigrette-dressing): The BRIANNAS Home Style Garlic Vinaigrette Dressing is Vegan (Category: Marketing) Implication: Companies in the salad dressing industry can create competitive advantages by innovating and offering more variety and options catering to specific dietary requirements. - [Flax Oil Dressings](https://www.trendhunter.com/trends/flax-oil-dressings): Foods Alive's Organic, Cold-Pressed and Unrefined Dressings are Rich in Omegas (Category: Lifestyle) Implication: Developing innovative, nutritious and flavorful salad dressings appealing to consumers seeking healthy eating options. - [Mainstream Dairy-Free Dressings](https://www.trendhunter.com/trends/dairyfree-salad-dressings): The Newman’s Own Dairy-Free Salad Dressings are Health-Focused (Category: Marketing) Implication: Opportunity for food manufacturers to develop and produce a range of premium dairy-free salad dressings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)