# Alternative Butter Butters come in dynamic, savory alternative forms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 2, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-butter ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Alternative Butter trend? **Alternative Butter:** Brands are highlighting and ehnhancing the savory qualities of the butters they offer, making them more dynamic in the dishes they can be used in. These products serve brands looking to expand their offerings, while giving consumers the foodie consumption experiences they desire through a simple shift in perception. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 19, 2016 to Jun 29, 2018 - Published: Jul 2, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Alternative Butter trend ### Savory Nut Butters Brands are enhancing the savory qualities of nut butters to offer more dynamic options in dishes. ### Globally-Inspired Flavors Nut butter brands are offering unusual flavors inspired by spice mixes from around the world. ### Infused Butters Infusing butter with beef jus is an example of creating a unique flavor experience product to enhance meals. ## What the Alternative Butter trend means for industry ### For Food and Beverage Incorporating unique flavors or ingredients can help companies capture a larger share of the foodie market. ### For Packaging Brands can stand out on grocery store shelves by offering unique and/or aesthetically pleasing packaging (e.g. Betsy's Best's wholesome jars). ### For Pop-Up Events Creating unique experiences such as a nut butter fondue bar can bring attention to a brand and drive sales. ## Workshop question How could your brand highlight its products’ or services’ qualities in a new way? ## Trend signals for Alternative Butter Trend score 2.7 out of 10, from popularity 33%, activity 39%, freshness 8%. - Popularity: 33% - Activity: 39% - Freshness: 8% ## Examples of the Alternative Butter trend 5 featured examples from Oct 19, 2016 to Jun 29, 2018. - [Beef Jus-Infused Butters](https://www.trendhunter.com/trends/beefedup-butter): The Maple & Ash Beefed-Up Butter Adds an Indulgent Touch to Meals (Category: Lifestyle) Implication: Disruptive innovation opportunity: Experimenting with new ingredients and techniques to create innovative food products. - [Alternative Nut Butter Jars](https://www.trendhunter.com/trends/nut-butter-jars): These Dynamic Nut Butters are Both Nutritious and Flavorful (Category: Lifestyle) Implication: Opportunity to create and produce a diverse range of natural nut butters to cater to consumer preferences. - [Nut Butter Fondue Bars](https://www.trendhunter.com/trends/fondue-bar): Whole Earth Reinvented the Fondue Bar with Sweet and Savory Nut Butter (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating nut butter fondue bars as a new dining trend. - [Savory Alternative Nut Spreads](https://www.trendhunter.com/trends/seed-butters): The Betsy’s Best Nut and Seed Butters are Wholesomely Packaged (Category: Lifestyle) Implication: The food and beverage industry can explore innovative ways to create unique and healthy nut spreads to cater to the expanding consumer demand for flavorful and nutritious alternat… - [Globally Inspired Nut Butters](https://www.trendhunter.com/trends/nut-butter-spread): These Nut Butter Spreads Boast Thai, Indian and African Flavors (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of globally inspired nut butter spreads to diversify their product offerings and appeal to adventurous eaters. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)