# Alternative Bacon Brands are expanding plant-based alternatives to include bacon. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jul 18, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-bacon ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Alternative Bacon trend? **Alternative Bacon:** The recent popularity of plant-based burgers has extended to the breakfast space to include alternative versions of bacon products. Such products highlight how consumer openness to incorporating plant-based alternatives into their diets has created a demand for increased product variety. ## The consumer insight behind the Alternative Bacon trend As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products. Whether for novelty, ethical, or environmental reasons, consumers are increasingly experimenting with incorporating plant-based products into their diets as discussions surrounding environmental issues proliferate the media. ## At a Glance - Evidence: 4 featured examples - Articles from: May 30 to Jul 16, 2019 - Published: Jul 18, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alternative Bacon trend ### Plant-Based Meat Alternatives As the number of plant-based alternatives increases, consumers are becoming more open to testing out those based on familiar products. ### Environmental Sustainability Discussions surrounding environmental issues have proliferated the media and have made consumers more aware and interested in eco-friendly alternatives. ### Healthy Eating Consumers are increasingly experimenting with plant-based products or meatless alternatives into their diets for health purposes. ## What the Alternative Bacon trend means for industry ### For Food Industry Companies focused on plant-based and eco-friendly food products have opportunities to develop healthy, sustainable and indulgent meat alternatives, and contribute to environmental causes. ### For Retail Industry Retailers may see increased demand for plant-based, sustainable, and healthy meat alternatives and should consider providing more options to meet consumers' growing needs. ### For Marketing and Advertising Industry Marketing professionals can tap into the trend of sustainable meat alternatives and eco-friendly food products by creating campaigns that communicate the benefits of these products and encourage their usage. ## Workshop question Consider how your brand could better meet the changing interests of consumers. ## Trend signals for Alternative Bacon Trend score 4.7 out of 10, from popularity 69%, activity 62%, freshness 8%. - Popularity: 69% - Activity: 62% - Freshness: 8% ## Examples of the Alternative Bacon trend 4 featured examples from May 30 to Jul 16, 2019. - [Plant-Based Bacon Alternatives](https://www.trendhunter.com/trends/bacon-substitute): This Offers a Meatless Bacon Substitute with Its Rasher Strips (Category: Lifestyle) Implication: This industry can explore innovative ways to create delicious and sustainable plant-based meat alternatives that cater to various dietary restrictions. - [Savory Plant-Based Bacon](https://www.trendhunter.com/trends/slutty-strips): Slutty Vegan Launched Vegan 'Slutty Strips' as a Bacon Alternative (Category: Eco) Implication: The food and beverage industry can stay ahead of the curve by investing in research and development to create innovative plant-based products such as bacon alternatives. - [Plant-Based Bacon Bits](https://www.trendhunter.com/trends/plantbased-bacon): Hanley's Foods Bacom Bits Product is Ethically Made Out of Mushrooms (Category: Lifestyle) Implication: Disruptive innovation opportunity: Invest in research and development to expand the range of plant-based food products, leveraging the growing consumer demand for sustainable and… - [Plant-Based Bacon Alternatives](https://www.trendhunter.com/trends/vegan-bacon-pieces): The Vivera Vegan Bacon Pieces are High in Protein (Category: Lifestyle) Implication: The food and beverage industry can explore the potential of developing more plant-based alternatives to cater to the growing demand for vegan options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)