# Alternative Alerts Companies adopt atypical tech-enabled notifications to stay top-of-mind. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 13, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternative-alerts-companies-develop-atypical-techenabled-notification-syst ## Key Figures - Trend score: 4.0/10 - Evidence articles: 9 ## What is the Alternative Alerts trend? **Alternative Alerts:** Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways. ## At a Glance - Evidence: 9 featured examples - Articles from: Feb 20, 2015 to Oct 6, 2016 - Published: May 13, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Alternative Alerts trend ### Alternative Notifications Companies are developing alternative alert systems that incorporate audio, timed content, and interactive visual elements to garner attention and remind consumers of offers, products, and services in memorable ways. ### Beacon Technology Beacon technology is being integrated into mannequins, luggage trackers, airport apps, malls, and vending machines to provide location-based notifications and other innovative features. ### Personalized Hospitality Apps Hospitality companies are developing mobile apps that use GPS, Wi-Fi, and beacon technology to provide guests with personalized recommendations, information, and promotions for activities and amenities at their resort. ## What the Alternative Alerts trend means for industry ### For Retail Industry Retailers are adopting beacon technology to provide personalized shopping experiences and send innovative notifications to their customers. ### For Hospitality Industry Hospitality companies are using mobile apps with location-based notifications and personalized recommendations to improve their guests' experience. ### For Mobile Payment Industry Companies are introducing new ways to accept mobile payments for vending machines, eliminating the need for cash and making it more convenient for consumers. ## Workshop question How does your brand fit into a consumer's day-to-day routine? What ways do you hope that your brand fits into your consumer's day-to-day routine? ## Trend signals for Alternative Alerts Trend score 4.0 out of 10, from popularity 66%, activity 44%, freshness 8%. - Popularity: 66% - Activity: 44% - Freshness: 8% ## Examples of the Alternative Alerts trend 9 featured examples from Feb 20, 2015 to Oct 6, 2016. - [Vending Machine Beacons](https://www.trendhunter.com/trends/vending-machine-money): mBeaconVend Introduces a New Way to Accept Vending Machine Money (Category: Tech) Implication: mBeaconVend disrupts the traditional vending machine industry by offering a new way for consumers to make cashless payments. - [Bag-Tracking Beacons](https://www.trendhunter.com/trends/luggage-tracker): BeeQyn is a Smart Luggage Tracker That Keeps Travelers Informed (Category: World) Implication: Adoption of smart luggage-tracking systems has the potential to improve customer satisfaction, increase operational efficiency and decrease the costs related to lost baggage claim… - [Beacon Mall Apps](https://www.trendhunter.com/trends/mall-app): The 'Skybird' Mall App Connects Retail Beacons Through a Singular App (Category: Tech) Implication: The retail industry can benefit from the disruptive innovation opportunity of implementing unified beacon apps, enhancing customer engagement and simplifying the shopping experien… - [Personalized Hospitality Apps](https://www.trendhunter.com/trends/fun-finder): Hilton's 'Fun Finder' Feature Gives Activity Recommendations (Category: Tech) Implication: The hospitality industry is embracing personalized apps to provide better guest experiences and drive revenue through last-minute bookings. - [Retail-Based Airport Beacons](https://www.trendhunter.com/trends/dining-and-shopping-directory): This Upgraded App Features a Dining and Shopping Directory (Category: Tech) Implication: Disruptive innovation opportunity: Integrate beacon technology and advanced apps into airport infrastructure to enhance passenger experience and improve operational efficiency. - [Beacon-Embedded Mannequins](https://www.trendhunter.com/trends/ted-baker-store): The Westfield Ted Baker Store Introduces Location-Based Technology (Category: Business) Implication: The retail industry can leverage beacon technology and location-based push notifications to drive foot traffic, increase sales, and improve customer satisfaction. - [All-Encompassing Update Apps](https://www.trendhunter.com/trends/hooks-app): The Hooks App Lets You Subscribe to Over 1,000,000 Notifications (Category: Tech) Implication: The mobile app development industry can explore disruptive innovation opportunities by incorporating subscription-based notification features and intuitive interfaces into their a… - [Location-Texting Platforms](https://www.trendhunter.com/trends/texting-platforms): Google Allows Message Notifications from Frequently Visited Places (Category: Tech) Implication: Retailers can use Beacon technology to send notifications to customers on specials, promotions, and new arrivals when they are in or near their stores, to increase engagement and… - [Streamlined Smartphone Software](https://www.trendhunter.com/trends/android-launcher): The FlowHome Android Launcher (Category: Tech) Implication: This presents an opportunity for companies to innovate in the area of mobile software applications, bringing new and personalized features to users. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)