# Alternate Melatonin Melatonin delivery is reformatted to suit a variety of needs and preferences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alternate-melatonin ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Alternate Melatonin trend? **Alternate Melatonin:** With consumers once primarily consuming extra melatonin in supplement form, this is now changing with alternate delivery methods that include everything from snacking and drinking, to vaping. ## The consumer insight behind the Alternate Melatonin trend The wellness movement has expanded the amount of health-focused products available and the way in which they're designed. The new focus on a more experiential and novelty-driven approach to wellness has made consumers hungry for exciting, unexpected ways to improve their health. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 30, 2017 to Sep 12, 2018 - Published: Sep 26, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alternate Melatonin trend ### Alternate Delivery Methods for Melatonin As consumers demand more experiential and novelty-driven wellness products, alternative delivery methods for melatonin such as vaping, drinking, and snacking are becoming more popular. ### Functional Edibles As laws around medical and recreational marijuana change around the world, a new wave of functional edibles are being introduced to consumers with a focus on benefits such as relaxation and sleep. ### Natural Anti-Inflammatory Agents Consumers are increasingly seeking out natural products with anti-inflammatory agents, such as tart cherry juice, to provide pain relief and reduce muscle soreness. ## What the Alternate Melatonin trend means for industry ### For Wellness The wellness industry can seize opportunities in innovating alternative delivery methods for supplements, such as melatonin, to cater to consumers looking for novelty-driven wellness products. ### For Food and Beverage The food and beverage industry can explore the introduction of functional ingredients, such as CBD and melatonin, in edibles to offer consumers added health benefits. ### For Beauty and Skincare The beauty and skincare industry has opportunities in developing more natural products with anti-inflammatory agents, such as tart cherry juice, and other functional ingredients to offer added benefits beyond traditional skincare products. ## Workshop question Consider an alternate way your brand could contain or delivery its product/service. ## Trend signals for Alternate Melatonin Trend score 3.3 out of 10, from popularity 50%, activity 41%, freshness 8%. - Popularity: 50% - Activity: 41% - Freshness: 8% ## Examples of the Alternate Melatonin trend 5 featured examples from Mar 30, 2017 to Sep 12, 2018. - [Sleep-Inducing Melatonin Drinks](https://www.trendhunter.com/trends/som-sleep): Som Sleep is a Melatonin-Based Drink That Can Help You Hit the Hay (Category: Lifestyle) Implication: Beverage companies can explore the development of functional drinks for promoting relaxation and better sleep. - [Relaxation Sleep Aid Vapes](https://www.trendhunter.com/trends/sleep-aids): The NutroVape Inhalable Sleep Aids are a Soothing Way to Get to Bed (Category: Tech) Implication: Pharmaceutical companies can explore the development of inhalable sleep aids to offer a more user-friendly and non-intrusive alternative to traditional sleep aids. - [Melatonin-Infused Night Serums](https://www.trendhunter.com/trends/melatonik): MELATONIK is an Overnight Solution for Protecting & Repairing Skin (Category: Fashion) Implication: The beauty industry can explore incorporating melatonin into skincare products to meet the demand for innovative nighttime solutions. - [Anti-inflammatory Cherry Drinks](https://www.trendhunter.com/trends/cherry-juice-concentrate): The Stoneridge Orchards Tart Cherry Juice Concentrate is Non-GMO (Category: Lifestyle) Implication: The health and wellness industry will continue to see growth in the demand for natural and healthy products that offer pain relief and other benefits. - [Functional CBD Cookies](https://www.trendhunter.com/trends/vegan-cookie): Courtney’s Cookies Makes Vegan Cookies to Promote Relaxation and Sleep (Category: Lifestyle) Implication: Bakeries can tap into the functional food trend by incorporating CBD and other ingredients to promote wellness and relaxation. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - 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