# Alterna Power Exploring different solutions to power consumption via alternative energy sources. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 28, 2012, updated Jun 30, 2012 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alterna-power ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Alterna Power trend? **Alterna Power:** Although solar power and hydro power typically come to mind when one thinks of alternative energy sources, an increasing number of innovators are looking above and beyond. We've seen wind power become more prevalent in this regard, and lately, kinetic energy -- even energy from waste. As more consumers and brands become driven by environmental issues and goals, the exploration of new sources for fuel and energy is a natural direction in the fight for a greener world. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 29, 2011 to Mar 24, 2012 - Published: Jun 28, 2012 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Alterna Power trend ### Exploration of new alternative energy sources With eco-consciousness on the rise, innovators are exploring new alternative energy sources beyond solar and hydro power, such as wind power, kinetic energy and waste-powered energy. ### Clean energy research and development Research and development of clean energy is becoming more prevalent, as seen in MIT's Clean Energy Accelerator and Philips' Microbial Home, providing opportunities for disruptive innovation in the energy industry. ### Sustainable agriculture and deforestation prevention Companies like Bamboo Lota and the GE Multipurpose Farming Vehicle are developing sustainable agriculture solutions that promote economic development and prevent deforestation in poverty-stricken areas. ## What the Alterna Power trend means for industry ### For Energy industry Alternative energy sources and clean energy research and development offer disruptive innovation opportunities in the energy industry. ### For Agriculture industry Sustainable agriculture solutions offer disruptive innovation opportunities in the agriculture industry. ### For Environmental conservation industry Preventing deforestation, waste management, and promoting sustainability offer disruptive innovation opportunities in the environmental conservation industry. ## Trend signals for Alterna Power Trend score 3.7 out of 10, from popularity 57%, activity 46%, freshness 8%. - Popularity: 57% - Activity: 46% - Freshness: 8% ## Examples of the Alterna Power trend 7 featured examples from Aug 29, 2011 to Mar 24, 2012. - [Human-Powered Motorcycles](https://www.trendhunter.com/trends/tesla-e-max): The Tesla E-max Runs on Human Body Heat (Category: Autos) Implication: The transportation industry can leverage piezoelectric technology and kinetic energy-powered vehicles to create sustainable and efficient modes of transportation. - [Poop-Powered Motorcycles](https://www.trendhunter.com/trends/toilet-bike-neo1): The Toilet Bike Neo Harnesses the Power of Your Stool for Energy (Category: Autos) Implication: Automotive manufacturers and innovators can explore and develop biofuel-based vehicles. - [Eco-African Farming Equipment](https://www.trendhunter.com/trends/ge-multipurpose-farming-vehicle): The GE Multipurpose Farming Vehicle is Designed for Ugandan Farmers (Category: Eco) Implication: The GE Multipurpose Farming Vehicle has the potential to transform the agricultural industry in Uganda, providing cost-effective and environmentally friendly farming equipment. - [Peculiar Poop-Propelled Rickshaws](https://www.trendhunter.com/trends/tuk-tuk-gasifier): The Tuk Tuk 'Gasifier' at the Denver Zoo is Powererd by Waste (Category: Eco) Implication: The renewable energy industry could incorporate waste-based technologies to broaden the use of eco-friendly energy sources - [Greener Charcoal](https://www.trendhunter.com/trends/bamboo-lota): Bamboo Lota is a Sustainable Company Fighting Deforestation in Malawi (Category: Social Good) Implication: Manufacturers can explore the disruptive innovation opportunity of incorporating sustainable alternatives like bamboo in their production processes. - [Waste-Powered Kitchens](https://www.trendhunter.com/trends/kitchen-of-the-future): Philips Introduces the Cooking Area of the Future (Category: Eco) Implication: The renewable energy industry can explore opportunities to develop innovative waste-to-energy technologies for residential kitchens. - [Sun-Boosting Systems](https://www.trendhunter.com/trends/clean-energy-accelerator): MIT's Clean Energy Accelerator Improves Solar Energy in Every Way (Category: Eco) Implication: The Clean Energy Accelerator offers an opportunity for the renewable energy industry to become more cost-competitive with fossil fuels and improve the adoption of solar energy. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)