# Altered Nature Scientists infuse plants with more unique selling points to meet consumer demands. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 5, 2013 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/altered-nature ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Altered Nature trend? **Altered Nature:** Today's over-saturated market calls for products with an element of novelty. This idea has extended into all industries to the point that even natural products, particularly plants, are given added benefit to attract consumers. This calls for some scientific creativity, adding a refreshing angle to the world of gardening and proving that consumers will react positively to products with truly unique selling points. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 17, 2012 to Jun 4, 2013 - Published: Jun 5, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Asia ## Themes within the Altered Nature trend ### Personalization Consumers are increasingly drawn to plants with unique selling points, such as laser-etched messages, as a way to personalize their homes and gardens. ### Sustainable Energy By harnessing the power of photosynthesis, researchers are creating new opportunities for sustainable energy production, such as fuel-generating artificial forests. ### Nanotechnology Nanotechnology is enabling the creation of microscopic flowers and other intricate plant structures with applications in fields like medicine and engineering. ## What the Altered Nature trend means for industry ### For Gardening and Horticulture The gardening industry can explore personalization trends to offer customized gardening products. They can also seek new opportunities in fields like nanotech to create innovative products. ### For Energy and Sustainability The energy industry can leverage trends in sustainable energy to reduce dependence on fossil fuels and explore opportunities in new technologies like fuel cells. ### For Biotechnology and Materials Science The biotech and materials science industries can explore new applications for nanotechnology in fields like medicine, electronics, and energy production. ## Trend signals for Altered Nature Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%. - Popularity: 61% - Activity: 43% - Freshness: 8% ## Examples of the Altered Nature trend 5 featured examples from Dec 17, 2012 to Jun 4, 2013. - [Sentimental Plant Seeds](https://www.trendhunter.com/trends/beecyle-five-message-beanstalk): The BEEcyle Five Message Beanstalk Makes a Lovely Gift for Green Thumbs (Category: Eco) Implication: The gift and souvenir industry can capitalize on the trend of personalized plants, offering customized options for various occasions. - [Minuscule Blooming Nanoflowers](https://www.trendhunter.com/trends/microscopic-flowers): These Microscopic Flowers Beautifully Petite (Category: Tech) Implication: The field of art and design can leverage nanotechnology and microscopic sculpting techniques to create unique and visually stunning pieces of art. - [Fuel-Generating Artificial Forests](https://www.trendhunter.com/trends/artificial-forests): Scientists at Berkeley Lab Harness the Sun's Energy to Oxygen (Category: Eco) Implication: The development of artificial forests that capture solar energy and convert it into oxygen and hydrogen for fuel cells presents opportunities for the renewable energy industry to… - [Christmas Tree Cloning](https://www.trendhunter.com/trends/kurt-zoglauer): The Kurt Zoglauer Timber Project Copies Tanenbaums (Category: Tech) Implication: Cloning can significantly impact the agriculture industry, especially in improving crop production and sustainability. - [Luminescent Foliage Lighting](https://www.trendhunter.com/trends/glowing-plants): Glowing Plants Could Become an All-Natural Source of Illumination (Category: Unique) Implication: Opportunity for lighting companies to explore and create products using naturally glowing plants as a sustainable lighting alternative. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)