# Alt Waste Diaper waste is being dealt with in more sanitary and eco-friendly ways. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 29, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alt-waste ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Alt Waste trend? **Alt Waste:** Brands are giving consumers new options when it comes to making getting rid of diapers more convenient, sanitary and eco-friendly. These include everything from compostable diaper programs to waste bins that freeze their contents to reduce bacteria spread. ## The consumer insight behind the Alt Waste trend Consumers are trying to be more environmentally friendly now that they understand the risks of climate change, but convenience often takes precedence over eco-friendly purchase decisions. Brands that are able to combine the two in order to make people's lives easier while they're being more eco-conscious are especially appealing to consumers looking to save time. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 17, 2020 to Feb 23, 2021 - Published: Oct 29, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Alt Waste trend ### Eco-Friendly Diaper Options Brands are offering eco-friendly options for diaper waste disposal, such as compostable diaper programs, germ-freezing waste bins, and natural fiber biodegradable wipes. ### Dirty Diaper Recycling Companies are creating recycling networks for soiled diapers, such as Unicharm’s recycling network and technology to recover pulp fibers from used diapers. ### Charitable or Socially Responsible Diapers Companies are creating charitable or socially responsible models for diaper sales, such as the launch of Believe Diapers and its one-to-one model to address diaper need in the US. ## What the Alt Waste trend means for industry ### For Eco-Friendly Waste Management Companies in waste management may consider investing in new technology like germ-freezing bins as more consumers and businesses prioritize eco-friendly waste disposal solutions. ### For Recycling Companies in recycling may consider innovation in recycling diapers and other single-use items as more companies and consumers seek out eco-friendly disposal options. ### For Charitable or Socially Responsible Consumer Goods Companies in consumer goods may consider implementing a one-to-one model or other charitable initiatives to address social issues like diaper need among low-income families. ## Workshop question How is your brand prioritizing convenient transitions to eco-conscious products/services for its customers? ## Trend signals for Alt Waste Trend score 4.7 out of 10, from popularity 72%, activity 59%, freshness 9%. - Popularity: 72% - Activity: 59% - Freshness: 9% ## Examples of the Alt Waste trend 5 featured examples from Sep 17, 2020 to Feb 23, 2021. - [Germ-Freezing Waste Bins](https://www.trendhunter.com/trends/waste-bins): Petal Freezes Its Contents to Reduce Household Odors (Category: Art & Design) Implication: This industry could develop more eco-friendly and sustainable waste disposal solutions for households, incorporating germ-freezing technology. - [One-for-One Eco Diapers](https://www.trendhunter.com/trends/believe-diapers): Believe Diapers Sets Itself Apart with a Charitable Model (Category: Eco) Implication: Believe Diapers represents a new, philanthropic approach to the baby care industry by providing access to essential diaper needs for low income families. - [Premium Eco-Friendly Diapers](https://www.trendhunter.com/trends/perfectly-transparent-diaper): Joones Offers the 'Perfectly Transparent Diaper' (Category: Eco) Implication: The baby care industry can explore ways to adopt innovative and sustainable solutions for eco-friendly diapers and overall product transparency. - [Dirty Diaper Recycling Networks](https://www.trendhunter.com/trends/unicharm): Unicharm Will Start Collecting and Recycling Disposable Diapers (Category: Eco) Implication: The diaper recycling initiative by Unicharm Corp. - [Biodegradable Baby Wipes](https://www.trendhunter.com/trends/huggies-pure-biodegradable): Huggies Pure Biodegradable Wipes are Made with Natural Fibers (Category: Eco) Implication: The baby care industry has an opportunity to meet growing consumer demand for eco-friendly and biodegradable options, such as Huggies Pure Biodegradable Wipes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)