# Alt Surround Sound Surround sound technology is transformed into unlikely, compact platforms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 30, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/alt-surround-sound ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Alt Surround Sound trend? **Alt Surround Sound:** Surround sound technology is being adapted into streamlined, personal formats--with everything from helmets to sunglasses incorporating this 360 degree sound technology. This shift comes as consumers expect enhanced function to justify the value of experiential products. ## The consumer insight behind the Alt Surround Sound trend The convenience of modern day technology has created a system where consumers expect all aspects of their lives to be both enhanced and simplified with the help of technology. Whether for professional, personal or entertainment-related purposes, consumers now expect multi-benefit functionalities in the products they purchase. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 23, 2018 to Mar 26, 2019 - Published: Mar 30, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alt Surround Sound trend ### Compact Surround Sound Surround sound technology is being adapted into streamlined, personal formats that deliver 360 degree sound experience on the move. ### Wearable Audio Consumers expect multi-benefit functionalities in products they purchase, leading to collaborations between audio and fashion industries for innovative solutions. ### Personalized 3D Audio Consumers are looking for an immersive audio experience which is personalized and enabled by technology in the form of smart headphones and immersive software. ## What the Alt Surround Sound trend means for industry ### For Audio technology The audio technology industry can collaborate with fashion and sports industries to create innovative wearable audio products. ### For Fashion The fashion industry can collaborate with audio technology companies to create functional and stylish wearable audio products. ### For Gaming The gaming industry can implement immersive 3D audio technology to enhance gamers’ experience and create new levels of engagement. ## Workshop question Conceptualize a streamlined version of your product/service. ## Trend signals for Alt Surround Sound Trend score 3.8 out of 10, from popularity 66%, activity 40%, freshness 8%. - Popularity: 66% - Activity: 40% - Freshness: 8% ## Examples of the Alt Surround Sound trend 5 featured examples from Jun 23, 2018 to Mar 26, 2019. - [Connected Surround Sound Sunglasses](https://www.trendhunter.com/trends/mutrics-smart-sunglasses): The Mutrics Smart Sunglasses are Stylishly Functional (Category: Tech) Implication: This industry can leverage near-field surround sound technology and connectivity to create more discreet and functional wearable devices for consumers. - [Movement-Tracking Headphone Applications](https://www.trendhunter.com/trends/nx): Waves' Nx is Perfect for Movies, Music and VR Gaming (Category: Tech) Implication: Disruptive innovation opportunity: Develop groundbreaking audio technologies that redefine the way people listen to movies, music, and gaming. - [Wireless Helmet Audio Systems](https://www.trendhunter.com/trends/helmet-audio-system): Domio Pro Boasts Convenience as the Top-Rated Helmet Audio Enhancer (Category: Autos) Implication: The sports and recreation industry can benefit from the integration of wireless helmet audio systems, providing an immersive experience for athletes and enthusiasts. - [Immersive 3D Audio Headphones](https://www.trendhunter.com/trends/surge-3d-headphones): The Surge 3D Headphones Enhance Audio Using a Patent Algorithm (Category: Tech) Implication: The audio technology industry has the opportunity to innovate by incorporating patented algorithms for immersive sound experiences. - [Speaker-Infused Backpacks](https://www.trendhunter.com/trends/wizpak): The Stark Visetos Backpack by MCM and Wizpak Celebrates Hip-Hop Culture (Category: Tech) Implication: The collaboration between MCM and Wizpak presents an opportunity for disruptive innovation in the luxury accessories industry through the integration of technology. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)