# Alt Shampoo Dry shampoo products come in increasingly convenient formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 31, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alt-shampoo ## Key Figures - Trend score: 5.7/10 - Evidence articles: 7 ## What is the Alt Shampoo trend? **Alt Shampoo:** Dry shampoo is already known for being convenient and time-saving, and hair care brands are enhancing these qualities with new formats and formulations. Now, dry shampoo is offered in everything from multi-purpose portable powders to blotting papers. ## The consumer insight behind the Alt Shampoo trend Between working, personal responsibilities and daily routines, consumers often find themselves time-strapped. This means having to shorten certain routines in the name of convenience. Brands that are able to add elements of convenience into their product/service will appeal to these busy consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 29, 2020 to Sep 13, 2022 - Published: May 31, 2022 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alt Shampoo trend ### Convenient Dry Shampoo Formats Hair care brands are enhancing the convenience of dry shampoos with new formats and formulations, such as multi-purpose portable powders and blotting papers. ### Waterless Hair Care Hair care brands are developing completely waterless products, such as shampoo sheets or dry shampoo alternatives, to conserve one of the world's most precious resources. ### Rethinking Dry Shampoo Application Brands are reimagining the dry shampoo application process by introducing loose powders that are applied with a brush, or lotions that feel as luxurious as moisturizer and are inspired by makeup primers and moisturizers. ## What the Alt Shampoo trend means for industry ### For Cosmetics The convenience and water-saving features of these hair products can be applied to other cosmetic products to appeal to busy, eco-conscious consumers. ### For Fitness and Health Post-workout hair care products, such as hair blotters, offer opportunities to create a range of hygiene products for consumers with active lifestyles. ### For Sustainability Waterless hair care products and dry shampoo alternatives are in line with sustainability efforts to conserve water resources and offer solutions to eco-conscious consumers. ## Workshop question How could your brand add convenience to its customers' lives? ## Trend signals for Alt Shampoo Trend score 5.7 out of 10, from popularity 81%, activity 77%, freshness 13%. - Popularity: 81% - Activity: 77% - Freshness: 13% ## Examples of the Alt Shampoo trend 7 featured examples from Apr 29, 2020 to Sep 13, 2022. - [No-Rinse Hair Washes](https://www.trendhunter.com/trends/dry-shampoo-alternative): Unsubscribe Provides a Dry Shampoo Alternative to Consumers (Category: Fashion) Implication: Developing alternative, powder-free hair care products can offer a disruptive innovation opportunity and appeal to consumers concerned about the impacts of powders on scalp health. - [Ritualistic Dry Shampoos](https://www.trendhunter.com/trends/the-dry-shampoo): The Dry Shampoo by Crown Affair Reimagines the Application Process (Category: Fashion) Implication: The incorporation of rituals and premium ingredients can disrupt the dry shampoo market by creating a market for luxurious and high-end haircare products. - [Dry Shampoo Sheets](https://www.trendhunter.com/trends/dry-shampoo-sheets): Merit Formulated Waterless Shampoo Sheets to Be Used on Board the ISS (Category: Eco) Implication: The launch of Merit's Day Plus Dry Shampoo sheets highlights the potential for companies within the personal care industry to leverage waterless and sustainable products to meet g… - [Post-Workout Hair Blotters](https://www.trendhunter.com/trends/hair-blotters): RECESS's Hair Blotters Were Designed to Absorb Sweat and Oil (Category: Lifestyle) Implication: RECESS's Hair Blotters fall under the personal care category, which has seen a surge in innovative products in recent years. - [Candy-Colored Mineral Powders](https://www.trendhunter.com/trends/no-sebum-mineral-powder): The Mentos x Innisfree No Sebum Mineral Powder Comes in Sweet Colors (Category: Fashion) Implication: The collaboration between Innisfree and Mentos presents opportunities for other beauty and personal care brands to partner with unexpected companies to create innovative products. - [Bedtime Dry Shampoos](https://www.trendhunter.com/trends/overnight-renew-dry-shampoo): Colab's Overnight Renew Dry Shampoo Helps to Create Fresh Morning Hair (Category: Fashion) Implication: Opportunity for beauty brands to innovate and expand their dry shampoo offerings with nighttime formulas. - [Lotion-to-Powder Dry Shampoos](https://www.trendhunter.com/trends/powder-dry-shampoo): R&Co Bleu Vapor Was Inspired by Makeup Primer & Moisturizer (Category: Fashion) Implication: Hair care brands have the opportunity to innovate by introducing unconventional textures, like lotion-to-powder formulas, into their products to improve user experience and differ… ## Recent trend clusters - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) - [All-Weather Ease](https://www.trendhunter.com/protrends/all-weather-ease) (Fashion) - [Playable Beauty](https://www.trendhunter.com/protrends/playable-beauty) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)