# Aloe Hair Aloe vera is used as a primary ingredient in hair care products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 27, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aloe-hair ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Aloe Hair trend? **Aloe Hair:** Aloe vera, long used as a natural DIY skin and hair treatment, is now being incorporated into brands' hair care products. These products range from shampoo bars to scalp-soothing hair care collections. ## The consumer insight behind the Aloe Hair trend Natural ingredients do well in the self-care space because customers, particularly those looking for effective but accessible ingredient lists, are more likely to trust ingredients they already know. Brands that incorporate natural ingredients are therefore more trustworthy to these consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 27, 2020 to Jul 28, 2021 - Published: Aug 27, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Aloe Hair trend ### Natural Ingredients Natural ingredients are increasingly popular in the self-care industry, providing an opportunity for businesses to offer natural and effective ingredients in their products. ### Sustainability Sustainability is becoming a priority in the hair care industry, creating a demand for eco-friendly and biodegradable products. ### Scalp Care Scalp care is emerging as an important category in the hair care industry with an emphasis on gentle and soothing ingredients to combat dryness and irritation. ## What the Aloe Hair trend means for industry ### For Beauty With a growing demand for natural and eco-friendly ingredients, there is a need for businesses to invest in sustainable packaging and products that cater to the conscious consumer. ### For Personal Care Businesses that develop products featuring soothing and gentle ingredients that target common scalp problems have an opportunity to tap into the growing personal care industry's market share. ### For Sustainability With the increased emphasis on sustainable ingredients and packaging, businesses can explore sustainable manufacturing, distribution, and operations processes to cater to consumer demand. ## Workshop question How could your brand establish trust between itself and its customers? ## Trend signals for Aloe Hair Trend score 4.2 out of 10, from popularity 60%, activity 56%, freshness 10%. - Popularity: 60% - Activity: 56% - Freshness: 10% ## Examples of the Aloe Hair trend 4 featured examples from Oct 27, 2020 to Jul 28, 2021. - [Vegan Aloe Vera Brow Gels](https://www.trendhunter.com/trends/Vegan-Eyebrow-Gel): Tinty Has Launched its All-Natural Vegan Eyebrow Gel (Category: Fashion) Implication: Tinty's innovative use of aloe vera and castor oil-based vegan ingredients could inspire greater adoption of sustainable, non-toxic ingredients in the beauty industry. - [Biodegradable Shampoo Bars](https://www.trendhunter.com/trends/whole-blends-shampoo-bars): Whole Blends Shampoo Bars are Formulated with Less Water & Zero Plastic (Category: Fashion) Implication: The personal care industry can benefit from the development of sustainable, plant-based, and solid formulations in response to increasing demand for eco-friendly options. - [Hydrating Curl-Specific Haircare](https://www.trendhunter.com/trends/girl-hair): Girl + Hair's Refresh+ Serum is Infused with Nourishing Biotin (Category: Fashion) Implication: Companies in the personal care products industry can capitalize on the growing demand for curl-specific and natural haircare products by developing innovative and high-quality for… - [Soothing Scalp Care Systems](https://www.trendhunter.com/trends/scalp-relief-system): The Nioxin Scalp Relief System Calms Irritation with Aloe & Glycerin (Category: Fashion) Implication: The hair care industry can benefit from exploring and incorporating scalp care products to meet the growing consumer demand for holistic hair care options. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)