# Almond Shower Almond milk is used as a primary ingredient in bath products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 20, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/almond-shower ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Almond Shower trend? **Almond Shower:** Almond milk is now being used as a base ingredient in shower products, including in body scrubs and shampoos. The alternative dairy is known for its ability to hydrate and cater to sensitive skin. ## The consumer insight behind the Almond Shower trend The cosmetics industry is now highly competitive and filled with products, ingredients and services that can intimidate those who are looking for simple routines. These consumers are likely to turn to natural ingredients that they're familiar with in order to make the selection process easier. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 23, 2020 to Aug 5, 2022 - Published: Nov 20, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Almond Shower trend ### Alternative Milk Ingredients Natural solutions are in high demand and alternative milk ingredients are becoming increasingly popular in the cosmetics industry. ### Clean Beauty Essentials Consumers are seeking simple beauty routines and are increasingly drawn to clean, natural beauty products made with recognizable ingredients. ### Empowering Young Women Brands are empowering young women and promoting diversity and inclusivity within the beauty industry. ## What the Almond Shower trend means for industry ### For Cosmetics Industry The cosmetics industry is highly competitive and is constantly refreshing its products, services, and ingredients. ### For Natural Beauty Industry The natural beauty industry is growing in demand as consumers become more environmentally aware and seek clean, sustainable solutions. ### For Haircare Industry The haircare industry is focusing on natural, nourishing ingredients that cater to curly and textured hair types. ## Workshop question How is your brand catering to newcomers in its industry? ## Trend signals for Almond Shower Trend score 2.8 out of 10, from popularity 38%, activity 33%, freshness 12%. - Popularity: 38% - Activity: 33% - Freshness: 12% ## Examples of the Almond Shower trend 6 featured examples from Jan 23, 2020 to Aug 5, 2022. - [Clean Textured Haircare](https://www.trendhunter.com/trends/products-for-textured-hair): Emerge's Products for Textured Hair Features Almond Milk and Pequi Oil (Category: Fashion) Implication: Disruptive innovation opportunities in the haircare industry for brands to develop clean and effective products for textured hair that meet the demands of multicultural Gen Z wome… - [Almond Milk Body Lotions](https://www.trendhunter.com/trends/moisture-body-lotion): Bliss' Moisture Body Lotion is Rich in Antioxidants & Deeply Hydrating (Category: Fashion) Implication: Manufacturers in the beauty and personal care industry can explore the use of alternative plant-based milks and antioxidant-rich formulas to create new products with health and en… - [Coffee-Infused Body Scrubs](https://www.trendhunter.com/trends/sugared-koffie-almond-milk-scrub): The Sugared Koffie Almond Milk Scrub Contains Coffee Beans (Category: Fashion) Implication: The Beauty industry can incorporate coffee into skincare products to offer novel solutions that combine traditional beauty with the benefits of coffee, creating new customer segme… - [Oat Milk Shampoos](https://www.trendhunter.com/trends/oat-milk-shampoo): Aveeno's Oat Milk Blend Shampoo Nourishes the Scalp, Hair Lengths and Ends (Category: Fashion) Implication: The beauty industry is constantly evolving, and companies can gain an advantage by incorporating trendy ingredients and formulations into their products for consumers seeking natu… - [Almond Milk Cleansers](https://www.trendhunter.com/trends/cleansing-almond-milk): The Caudalie Vinoclean Cleansing Almond Milk Has a Milky Formula (Category: Fashion) Implication: Companies in the skincare industry can take advantage of the trend for vegan skincare and develop product lines featuring completely plant-based ingredients. - [Almond Milk-Infused Haircare](https://www.trendhunter.com/trends/almond-milk-shampoo-and-conditioner): Carol’s Daughter Debuted Almond Milk Shampoo and Conditioner (Category: Fashion) Implication: The natural haircare industry is embracing the use of natural ingredients and exploring the benefits of specific ingredients such as almond milk. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)