# All-Natural Antidote Products that promise hangover relief shift focus to natural formulations. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 18, 2018, updated Oct 22, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/allnatural-antidote ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the All-Natural Antidote trend? **All-Natural Antidote:** While hangover cure products have previously focused branding efforts on efficiency, new formulations emphasizing an all-natural ingredient list have begun to win over wellness-inclined consumers. This shift speaks to the complexity of new consumer expectations that see a desire for products that serve as a catalyst for a range of personal concerns in addition to the product's initial function. ## At a Glance - Evidence: 5 featured examples - Articles from: May 11, 2017 to Sep 26, 2018 - Published: Oct 18, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the All-Natural Antidote trend ### Natural Hangover Cure Products Products that offer all-natural ingredients instead of chemical formulations for hangover relief win over wellness-focused consumers, signaling the shift in consumer expectations for products that cater to personal concerns in addition to the primary function. ### Liver-Boosting Recovery Drinks Drinks that contain ingredients such as dihydromyricetin (DHM) are entering the market to cure hangovers by supporting natural liver function, providing opportunities for new, effective drink products. ### Functional Hangover Supplements Supplements that contain a mixture of herbs, vitamins, and electrolytes provide consumers with a custom-tailored approach to their hangover cure needs and help them replenish what their bodies lose while drinking. ## What the All-Natural Antidote trend means for industry ### For Alcohol Industry The alcohol industry can develop new products that cater to consumers' needs for all-natural remedies for hangovers, leading to differentiation and distinction in the highly competitive market. ### For Supplement Industry The supplement industry can capitalize on the trend of providing custom-tailored supplements that contain various herbs, vitamins, and electrolytes that promise to improve consumers' bodily functions on a personalized level. ### For Wellness Industry The wellness industry can focus on developing all-natural products that address a broad range of personal concerns for consumers beyond their immediate needs by creating a whole-body approach to remedying ailments like hangovers. ## Workshop question How can a more conscious formula serve to create appeal for consumers with a focus naturality? ## Trend signals for All-Natural Antidote Trend score 4.4 out of 10, from popularity 70%, activity 53%, freshness 8%. - Popularity: 70% - Activity: 53% - Freshness: 8% ## Examples of the All-Natural Antidote trend 5 featured examples from May 11, 2017 to Sep 26, 2018. - [Liver-Boosting Recovery Drinks](https://www.trendhunter.com/trends/morning-recovery): 'Morning Recovery' is Powered by a Potent Asian Medicine Ingredient (Category: Lifestyle) Implication: The rise of functional drinks that include liver-boosting ingredients like DHM represents a disruptive innovation for the beverage industry. - [Functional Hangover Supplements](https://www.trendhunter.com/trends/hangzing): The HangZing Natural Speedy Recovery is Packed with Nutrients (Category: Lifestyle) Implication: The rise of functional hangover supplements offers an opportunity for companies in the supplement industry to develop and market innovative new products that cater to consumer nee… - [Reparative Hangover Drinks](https://www.trendhunter.com/trends/prevent-hangovers): Buzz Balance Beverages Makes Solutions to Prevent Hangovers (Category: Lifestyle) Implication: The beverage industry can develop innovative hangover prevention solutions like Buzz Balance Beverages that utilize healthy and organic ingredients and help consumers detoxify the… - [Vitamin-Based Hangover Pills](https://www.trendhunter.com/trends/cure-for-hangovers): The 'Flyby' Supplements are a Preventative Cure for Hangovers (Category: Lifestyle) Implication: Opportunity for supplement manufacturers to develop and produce hangover prevention supplements with natural ingredients. - [Hangover-Curing Tea Blends](https://www.trendhunter.com/trends/hangover-tea): Your Tea's Hangover Tea Aims to Curb Post-Drink Symptoms (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new functional beverages that target specific health concerns and offer convenient, on-the-go packaging. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)