# All-in-One Care All-encompassing skin and hair care products aim to pare down cosmetic routines. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 11, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/allinone-care ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the All-in-One Care trend? **All-in-One Care:** With Korean beauty now driving many cosmetic trends in North America, the latest is a paring down of daily skincare routines. K-beauty once made-famous the 10-step skincare routine, and with the popularity of that has come the reactionary trend sometimes known as "skip-care". With this shift, brands are now offering all-encompassing skin and hair care products that promise to do the work of multiple. ## The consumer insight behind the All-in-One Care trend The way modern skincare routines are marketed is often in a multi-step process, with several products and time-consuming applications. For many consumers, these routines can be overwhelming and impede on the time they'd rather spend on other activities. Thus, consumers seek out options that are able to cater to their preferences for convenience, alongside effective delivery. ## At a Glance - Evidence: 4 featured examples - Articles from: May 1 to Aug 6, 2019 - Published: Sep 11, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the All-in-One Care trend ### All-in-One Skincare Consumers seek out options that are able to cater to their preferences for convenience, alongside effective delivery. ### Multi-Benefit Products As consumers seek to simplify their beauty routines, brands offer all-encompassing products that promise to do the work of multiple. ### K-Beauty All the benefits of K-beauty in a much simpler form that works as a toner, essence, and moisturizer. ## What the All-in-One Care trend means for industry ### For Beauty As consumers' beauty routines become more time-consuming, brands are developing products that offer multi-functional benefits such as toner, essence, and moisturizer in one bottle. ### For Healthcare As consumers become more health-conscious, healthcare professionals are looking into skincare products that cater to customers' convenience with more efficient ways to apply different types of products. ### For Technology As technology usage increases, skincare products that can block blue light and prevent signs of aging caused by exposure to screens are emerging in the market. ## Workshop question How could your brand simplify its product/service? ## Trend signals for All-in-One Care Trend score 3.3 out of 10, from popularity 51%, activity 41%, freshness 9%. - Popularity: 51% - Activity: 41% - Freshness: 9% ## Examples of the All-in-One Care trend 4 featured examples from May 1 to Aug 6, 2019. - [Women-Founded Natural Skincare Products](https://www.trendhunter.com/trends/velvette-organics): Velvette Organics Launched an All-In-One Facial Oil (Category: Business) Implication: Opportunity to innovate and create natural, all-in-one skincare products that are environmentally friendly and ethical. - [All-in-One K-Beauty Skincare](https://www.trendhunter.com/trends/multitem): The Nutrinature All-In-One Multitem Works as a Toner & Moisturizer (Category: Fashion) Implication: This industry can capitalize on the trend of all-in-one skincare products and natural ingredients for skincare. - [Multi-Benefit Hair Sprays](https://www.trendhunter.com/trends/keratin-obsessed): The Keratin Obsessed Treatment Spray is Packed with 30 Benefits (Category: Fashion) Implication: The Keratin Obsessed Treatment Spray highlights a potential shift in the haircare industry towards multi-benefit, all-in-one solutions. - [Protective Antioxidant Concealers](https://www.trendhunter.com/trends/antioxidant-concealer): Revlon's Concealer Has Caffeine & Shields Skin from Blue Light (Category: Fashion) Implication: The beauty and skincare industry can explore the opportunity to develop more products that offer blue light protection and incorporate antioxidant ingredients. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)