# Alleviated Search New platforms & initiatives are assisting job-seekers with accessibility. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 21, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alleviated-search ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Alleviated Search trend? **Alleviated Search:** Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers. ## The consumer insight behind the Alleviated Search trend When looking for job placements, contemporary consumers are motivated to do the best they can and put their best foot forward. However, many are often experiencing difficulties with communicating online—whether that be due to intimidation or a non-responsive party. This is creating a demand for accessibility and guidance, which will allow individuals to feel more confident and better supported while fostering more direct connections with possible offers. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 12, 2020 to Jan 17, 2021 - Published: Jan 21, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alleviated Search trend ### Job Accessibility Platforms Companies are launching initiatives to help alleviate stressful formalities and facilitate better connections with potential job offers. ### Anti-Ghosting Tools Platforms are emerging to help job applicants call out hiring managers and recruiters who have failed to get back to them after applying or interviewing. ### Direct Communication Platforms Platforms that allow for direct communication between job candidates and founders are becoming more popular in the job hunting market. ## What the Alleviated Search trend means for industry ### For HR Technology HR companies can integrate accessibility platforms and anti-ghosting tools to their services to improve the job hunting experience. ### For Social Media Marketing Social media agencies can offer job-seeking stunts as a creative way to market themselves and gain attention from potential clients. ### For Corporate Alumni Networks Companies can create alumni directories to help laid off employees find new job opportunities and maintain a positive relationship with their brand. ## Workshop question How can your brand support consumers in their job-search? ## Trend signals for Alleviated Search Trend score 2.8 out of 10, from popularity 44%, activity 30%, freshness 9%. - Popularity: 44% - Activity: 30% - Freshness: 9% ## Examples of the Alleviated Search trend 4 featured examples from Nov 12, 2020 to Jan 17, 2021. - [Job-Finding Social Stunts](https://www.trendhunter.com/trends/very-serious): 'Very Serious' are Holding Social Handles Hostage Until They Get Hired (Category: Marketing) Implication: HR and recruitment agencies could leverage social media as a way to identify creative job candidates who use alternative job search methods, such as those who utilize humor and sa… - [SMS-Based Job Platforms](https://www.trendhunter.com/trends/smsbased-job-platform): 'Pearl' Connects Candidates Directly to Startup Founders (Category: Tech) Implication: The recruitment industry can benefit from SMS-based job platforms as they offer a more efficient and cost-effective means of connecting job seekers with potential employers. - [Anti-Ghosting Recruiter Email Tools](https://www.trendhunter.com/trends/ghostreply): 'GhostReply' Calls Out Recruiters Who Have Ghosted Applicants (Category: Business) Implication: Anti-ghosting recruiting tools and anonymous feedback platforms can disrupt the way HR professionals manage their recruitment processes. - [Alumni Recruiting Platforms](https://www.trendhunter.com/trends/alumni-talent-directory): Airbnb Launches the Alumni Talent Directory During COVID-19 (Category: Special) Implication: The hospitality industry can use alumni recruitment platforms such as Airbnb's to help ex-employees find new jobs in the industry after layoffs. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)