# All-Encompassing Foodie Food is treated as an integral part of an overall aesthetic and lifestyle. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 28, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/allencompassing-foodie ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the All-Encompassing Foodie trend? **All-Encompassing Foodie:** Though foodie culture originally treated the act of eating and the food consumed as standalone pieces, the foodie lifestyle is expanding into other assumed hobbies and interests. This is reflected through influencers incorporating aspects of their entire life into food-related content, homogenizing the various categories of Prosumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 10, 2015 to Jul 26, 2016 - Published: Jul 28, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the All-Encompassing Foodie trend ### All-Encompassing Foodie The foodie lifestyle is expanding into other assumed hobbies and interests, homogenizing the various categories of Prosumer. ### Homemade Cannabis Butters The recipe for cannabis butter reflects an increasing mainstream interest in healthy ingredients and natural ways of ingesting the substance. ### Canine Food Bloggers Instagram accounts featuring adorable foodie dogs appeal to pet and food lovers alike, bringing attention to the growing pet industry. ## What the All-Encompassing Foodie trend means for industry ### For Food and Beverage The trend of all-encompassing foodie experiences is likely to disrupt traditional dining and food-focused advertising in the industry. ### For Marijuana and Cannabinoids The popularity of DIY cannabis-infused foods may bring disruptive innovation opportunities to the culinary, pharmaceutical and wellness industries alike. ### For Pet Industry The trend of canine food bloggers highlights the growing industry of pet-focused food, accessories and entertainment products. ## Workshop question How could your brand play a role in facilitating its consumers' hobbies? ## Trend signals for All-Encompassing Foodie Trend score 3.9 out of 10, from popularity 50%, activity 59%, freshness 8%. - Popularity: 50% - Activity: 59% - Freshness: 8% ## Examples of the All-Encompassing Foodie trend 5 featured examples from Jun 10, 2015 to Jul 26, 2016. - [Homemade Cannabis Butters](https://www.trendhunter.com/trends/cannabis-butter): This Natural Cooking Butter Recipe is Made Using THC and Coconut Oil (Category: Lifestyle) Implication: The cannabis edibles industry can explore innovative product offerings and branding strategies to cater to the evolving preferences of cannabis consumers. - [Canine Food Bloggers](https://www.trendhunter.com/trends/foodie-dog): Popeye is the Foodie Dog Starring in This Popular Instagram Account (Category: Pop Culture) Implication: Brands in the pet food industry can explore partnerships with pet food influencers to promote their products and reach a wider audience. - [Song-Themed Cocktails](https://www.trendhunter.com/trends/summer-sixteen): The 'Summer Sixteen' Strawberry Drink Takes Inspiration From Rapper Drake (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of song-themed cocktails by offering unique and creative drink options. - [All-Encompassing Lifestyle Plaftorms](https://www.trendhunter.com/trends/kate-spade-instagram): The Kate Spade Instagram Boasts Food, Fashion and Decor Ideas (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate food and home decor elements within fashion brands to offer a holistic lifestyle experience to customers. - [Pet-Friendly Banana Cakes](https://www.trendhunter.com/trends/banana-cakes): These Mini Banana 'Pupcakes' Make the Perfect Doggy Dessert (Category: Lifestyle) Implication: Potential for pet food manufacturers to expand their product lines and offer more pet-friendly dessert options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)