Consumers invest in fitness attire that stands up to the elements
Implications - As consumers move to integrate working out as a staple of their daily routine, many are investing in high-performance activewear that lets their workout plan remain unchanged by inclement weather. From socks designed to keep feet dry during a rainy run to a thermal shirt made from the right material for layering during outdoor winter training, consumers prove they are willing to invest in high-end athletic wear that ensures their highly curated routine goes unaffected by the elements. This progression speaks to the contemporary attitude toward health and fitness as a necessity that consumers won't compromise on.