# Algorithmic Outdoors Consumers fully embrace tech aids in hunting and fishing. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/algorithmic-outdoors ## Key Figures - Trend score: 5.3/10 - Evidence articles: 6 ## What is the Algorithmic Outdoors trend? **Algorithmic Outdoors:** As consumers look for digital tools to streamline all manner of activities, those who participate in hunting and fishing have accepted the mainstream incorporation of digital aids in outdoor recreation. The widespread adoption of such innovations demonstrates a comfort in integrating tech solutions among a group that was previously wary of technology. This progression reinforces the omnipresence of technology and the contemporary view of devices as a natural extension of one's own abilities. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 2, 2015 to Apr 11, 2016 - Published: Apr 14, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Algorithmic Outdoors trend ### Tech integration in outdoor activities The widespread adoption of tech innovations such as wireless fish finders, robot fishing bait, night vision smartphone lenses, and smartwatches designed for avid hunters and fishers demonstrates a comfort in integrating tech solutions among people who were previously wary of technology. ### Accessibility of outdoor activity The utilization of devices such as night vision lenses and portable fish finders allow consumers to enjoy outdoor activities in unprecedented ways, paving the way for a new era of when outdoor recreation is more inclusive to tech users. ### Personalized outdoor experience Smartwatches and other wearables that are designed for hunting, biking, and fishing, as well as augmented hunting headsets offer consumers an opportunity for personalized outdoor experiences by providing tailored information and features to make outdoor activities easier and more fulfilling. ## What the Algorithmic Outdoors trend means for industry ### For Technology Companies that operate in the tech industry can develop products that cater to the increasing demand for technology integration in outdoor activities such as fishing and hunting. ### For Outdoor Recreation Companies operating in the outdoor recreation industry can expand their target markets by designing products that integrate technology to accommodate people who are more inclined to use digital aids. ### For Consumer Electronics Consumer electronics companies can cater to the demand for outdoor-tech-related products and services. There is an innovation opportunity to create personalized outdoor devices and create more accessibility for outdoor activities. ## Workshop question What categories remain untouched by your industry and what steps would you need to take to tap into those? ## Trend signals for Algorithmic Outdoors Trend score 5.3 out of 10, from popularity 81%, activity 70%, freshness 8%. - Popularity: 81% - Activity: 70% - Freshness: 8% ## Examples of the Algorithmic Outdoors trend 6 featured examples from Oct 2, 2015 to Apr 11, 2016. - [Wireless Fish Finders](https://www.trendhunter.com/trends/fish-finder): This Portable Angling Accessory Acts Like a Miniature Smart Sonar (Category: Tech) Implication: The outdoor sports and recreation industry can benefit from creating more innovative products that integrate technology and simplify outdoor activities. - [Night Vision Smartphone Lenses](https://www.trendhunter.com/trends/night-vision): Snooperscope Lets Users See in the Dark While Hunting or Fishing (Category: Tech) Implication: Opportunity for smartphone manufacturers to incorporate night vision technology into their devices, expanding the capabilities of mobile photography and enhancing user experiences… - [Outdoorsman Smartwatches](https://www.trendhunter.com/trends/casio-wsdf10-smart-outdoor-watch): The Casio WSD-F10 Smart Outdoor Watch Targets Adventurers at CES 2016 (Category: Tech) Implication: Disruptive innovation opportunity: Enhance consumer electronics market with smartwatches tailored specifically for outdoor enthusiasts. - [Augmented Hunting Headsets](https://www.trendhunter.com/trends/shooting-glasses): TrackingPoint Shotglass Shooting Glasses Enable More Precise Hunting (Category: Tech) Implication: Sports equipment companies can incorporate augmented reality technology into their hunting products to provide hunters with more precise targeting capabilities. - [Wildlife Hunter Smartwatches](https://www.trendhunter.com/trends/alpha-watch): The Suunto Traverse Alpha Watch is for Avid Hunters and Fishers (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce new technological solutions to enhance the outdoor recreation experience through wearable devices and smart technologies. - [Robotic Fishing Bait](https://www.trendhunter.com/trends/fishing-bait): The Zombait Enables Dead Bait to Mimic the Actions of a Live Fish (Category: Tech) Implication: The introduction of robotic fishing bait like Zombait opens up possibilities for advancements in fishing equipment technology. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)