# Algae Obsession Algae is embraced as a supplement and ingredient for health. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 31, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/algae-obsession ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Algae Obsession trend? **Algae Obsession:** As consumers look for ways to up their nutritional intake naturally, many are embracing products and recipes that bring algae to the forefront in order to take advantage of its healthful benefits. In addition to highlighting the experimental tastes of the healthy consumer, this progression demonstrates a continued desire to incorporate superfoods into traditional food and beverages to make them halfway healthy. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 11, 2016 to Jan 25, 2017 - Published: Oct 31, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Algae Obsession trend ### Algae as Superfood With health and wellness rising as lifestyle values, consumers are turning towards algae as a superfood to be integrated in various food and beverage forms. ### Innovative Health Tonics New health tonics are being developed with nutrient-rich organic ingredients like algae, herbs, and fresh fruits and vegetables. ### Algae-Based Beverages Beverages featuring algae as a key ingredient are gaining popularity among health-conscious consumers. ## What the Algae Obsession trend means for industry ### For Food and Beverage Incorporating algae or algae-derived products in food and beverage industry has the potential to increase the nutritional value of products and give an edge in the competitive market. ### For Health and Wellness The integration of algae as a superfood supplement in health and wellness sector has the potential to offer unique health benefits to consumers. ### For Nutraceuticals Algae-based nutraceutical supplements can be developed and marketed as innovative products to consumers seeking health benefits from natural sources. ## Workshop question Where can you add extra value to your offering in order to entice a wider consumer base? ## Trend signals for Algae Obsession Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%. - Popularity: 40% - Activity: 42% - Freshness: 8% ## Examples of the Algae Obsession trend 5 featured examples from Feb 11, 2016 to Jan 25, 2017. - [Blue Algae Lattes](https://www.trendhunter.com/trends/blue-algae): Matcha Mylkbar's 'Smurf Latte' Has a Strange Sweet and Sour Taste (Category: Unique) Implication: Opportunity for cafes to differentiate themselves by offering unique and visually appealing drinks like the 'Smurf Latte' that can attract customers seeking novel dining experienc… - [Seed-Based Smoothies](https://www.trendhunter.com/trends/seed-smoothie): Juice Shop's '5 Seed' Smoothie is Made from Superfood Stars (Category: Lifestyle) Implication: The beverage industry can explore introducing seed-based beverages to cater to health-conscious consumers seeking nutritious and delicious options. - [Carbonated Algae Drinks](https://www.trendhunter.com/trends/healthy-green-drink): 'Helga' is a Healthy Green Drink Made from Chlorella (Category: Lifestyle) Implication: The beverage industry can explore the potential of using algae as an alternative ingredient and tapping into the growing demand for healthier and environmentally-friendly drinks. - [Herbal Algae Tonics](https://www.trendhunter.com/trends/health-tonic): The I Have Strength Serum is an Energizing Liquid Daily Function Support (Category: Lifestyle) Implication: The natural health product industry can explore the development of health tonics and internal health supplements to cater to consumers seeking convenient ways to improve their ove… - [Algae Noodle Soups](https://www.trendhunter.com/trends/clear-chicken-soup): Kipposhi's 'Clear Chicken Soup Blue' is Made with Spirulina and Ramen (Category: Lifestyle) Implication: The food and beverage industry can explore new ways to incorporate algae as an ingredient and create visually appealing products with unconventional flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)