# Algae Milk Algae-based milk alternatives offer similar benefits to milk. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 6, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/algae-milk ## Key Figures - Trend score: 1.8/10 - Evidence articles: 5 ## What is the Algae Milk trend? **Algae Milk:** Brands are increasingly using algae as a base for milk products in order to offer vegan alternatives with similar benefits to traditional dairy. These products come in everything from powdered creamers containing algae, to algae milks. ## The consumer insight behind the Algae Milk trend Consumers are more frequently seeking out alternatives to the traditional products they eat, not just because they're vegan or vegetarian but because they view them as being healthier options. Brands that are catering to consumers' growing flexibility when it comes to food items and alternatives are especially appealing. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 21, 2019 to Nov 10, 2021 - Published: May 6, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Algae Milk trend ### Algae-Based Products Brands are utilizing algae as a base for milk, cheese, and creamers to offer vegan alternatives with similar benefits to traditional dairy. ### Superfood Creamers Functional and superfood creamers are catering to consumers' demand for healthier and vegan-friendly alternatives to traditional creamers. ### Microalgae-based Products Sophie's BioNutrients created a range of dairy-free products based on microalgae protein flour, including milk and cheese alternatives. ## What the Algae Milk trend means for industry ### For Plant-Based Foods Companies creating sustainable plant-based food alternatives to traditional animal products. ### For Food Tech Innovating and producing food through technology to create sustainable and functional food products. ### For Health and Wellness Companies catering to consumers' growing demand for healthier and more sustainable food alternatives. ## Workshop question How coud your brand create or expand its "alternative" product lines? ## Trend signals for Algae Milk Trend score 1.8 out of 10, from popularity 25%, activity 17%, freshness 11%. - Popularity: 25% - Activity: 17% - Freshness: 11% ## Examples of the Algae Milk trend 5 featured examples from Aug 21, 2019 to Nov 10, 2021. - [Superfood Coffee Creamers](https://www.trendhunter.com/trends/vanilla-creamer): This Vanilla Creamer is Made with Real Madagascar Bourbon Vanilla (Category: Lifestyle) Implication: Opportunity for food and beverage companies to innovate with superfood coffee creamers using high-quality ingredients. - [Micro-Algae Milk Alternatives](https://www.trendhunter.com/trends/milk-alternative-sophies-bionutrients): Sophie's Bionutrients Created a Sustainable Dairy-Free Milk (Category: Lifestyle) Implication: Sophie's Bionutrients's development of micro-algae-based milk alternative and the trend towards sustainable, protein-rich plant-based foods creates disruptive innovation opportuni… - [Medicinal Mushroom Creamers](https://www.trendhunter.com/trends/superfood-coffee-creamer): Laird Superfood's Superfood Creamer Features Functional Mushrooms (Category: Lifestyle) Implication: Opportunity for nutraceutical companies to create and market functional mushroom supplements that cater to consumers seeking natural health-boosting products. - [Microalgae-Based Cheeses](https://www.trendhunter.com/trends/microalgae-based-cheese): Sophie's BioNutrients Created Cheese from Dairy-Free Microalgae Milk (Category: Lifestyle) Implication: Sophie's BioNutrients and Ingredion Idea Labs' collaboration to create the microalgae-based cheese is an opportunity for food manufacturers to explore new ingredients and techniqu… - [Superfood Pumpkin Creamers](https://www.trendhunter.com/trends/pumpkin-spice-creamer): Laird Superfood's Pumpkin Spice Creamer is a Better-for-You Alternative (Category: Lifestyle) Implication: This trend presents an opportunity for health food and beverage companies to innovate and create products that cater to the growing demand for healthier alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)