# Algae Beverages Alcoholic or imitation alcohol drinks are infused with algae. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 18, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/algae-beverages ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Algae Beverages trend? **Algae Beverages:** Cocktails, beers and imitation alcohol spirits are now being infused with algae. Forms of algae like spirulina help add natural colors to beverages, while boosting the nutritional profiles of these drinks. ## The consumer insight behind the Algae Beverages trend Mainstream diet culture is slowly changing to allow for indulgence--focusing less on losing weight and more on living a healthy, balanced lifestyle. This shift in consumers' mindsets has allowed health-conscious people to be more flexible in their diets, particularly when indulgent foods and beverages come with added nutritional benefits. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 8, 2021 to Nov 1, 2023 - Published: Jun 18, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Workshop question How is your brand prioritizing balance for its customers? ## Trend signals for Algae Beverages Trend score 4.9 out of 10, from popularity 68%, activity 61%, freshness 19%. - Popularity: 68% - Activity: 61% - Freshness: 19% ## Examples of the Algae Beverages trend 7 featured examples from Jul 8, 2021 to Nov 1, 2023. - [Next-Gen Wellness Drinks](https://www.trendhunter.com/trends/wellness-drinks): MTE Replaces Excessive Caffeine with Adaptogens, Superfoods & Nootropics (Category: Lifestyle) Implication: The beverage industry can explore the use of adaptogens, nootropics and superfoods in developing new products that cater to the rising demand for functional beverages. - [Carbon-Negative Algae Sodas](https://www.trendhunter.com/trends/ful): Ful is a Dutch Soda Brand Offering Blue Algae-Based Beverages (Category: Eco) Implication: Beverage manufacturers can explore the use of carbon-negative ingredients and manufacturing processes to reduce their carbon footprint. - [Nutritious Sea Moss Beverages](https://www.trendhunter.com/trends/sea-moss-drink): MOSS' Sea Moss Drinks are Packed with Beneficial Minerals (Category: Lifestyle) Implication: The rise in demand for algae-infused beverages opens up opportunities for companies to develop and market innovative and nutritious drink options. - [Algae-Tinted Blue Beers](https://www.trendhunter.com/trends/blue-beers): This French Craft Beer's Novel Color Comes From a Spirulina Ingredient (Category: Lifestyle) Implication: Craft brewers can use algae and other unique ingredients to create novel beverages that appeal to adventurous consumers. - [Naturally Blue Bubbly Beverages](https://www.trendhunter.com/trends/fulwater): FULwater is Powered by Colorful, Nutrient-Dense Spirulina (Category: Lifestyle) Implication: Companies can expand their product offerings and appeal to health-conscious consumers. - [Algae-Infused Wellness Juices](https://www.trendhunter.com/trends/wellness-elixir): REBBL's New No-Added-Sugar Wellness Elixirs Feature Aquamin (Category: Lifestyle) Implication: Brands can capitalize on the growing consumer interest in functional beverages by creating innovative new products with unique and beneficial ingredients. - [Microalgae Brewing Projects](https://www.trendhunter.com/trends/young-henrys): Young Henrys is Developing a More Sustainable Way to Brew Beer (Category: Lifestyle) Implication: Breweries can explore microalgae-based carbon reduction and internal CO2 catchment systems to reduce carbon emissions and create a more sustainable brewing process. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)