# Algae Accompaniment Gourmet seasonings infused with seaweed offer multifaceted flavor experiences. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 16, 2018, updated Nov 30, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/algae-accompaniment ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Algae Accompaniment trend? **Algae Accompaniment:** Gourmet seasoning salts and cooking oils are expanding to focus on elegant seaweed infusions that make it easier for consumers to elevate or enhance their everyday meals in a simple and convenient way ## The consumer insight behind the Algae Accompaniment trend As foodie culture continues to grow, consumers are searching for ways to elevate their culinary experiences. Some consumers have the desire to create these experiences themselves as a form of self-betterment. With this in mind, consumers expect to have access to the same tools and ingredients as professionals; brands that can facilitate the self-betterment of its customers by providing these items will be positioned favorably. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 1, 2017 to Sep 30, 2018 - Published: Nov 16, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Algae Accompaniment trend ### Seaweed Infused Gourmet Seasoning As foodie culture continues to grow, consumers are searching for ways to elevate their culinary experiences with gourmet seaweed-infused salts and cooking oils. ### No-Soy Seaweed-Based Cooking Sauce Consumers are seeking healthier and alternative options to soy sauces, creating an opportunity for seaweed-based cooking sauces to make their way into the market. ### Seaweed-Infused Cooking Oils & Supplements Seaweed offers a valuable source of iodine and other key minerals, making a great contribution to health supplements and an innovative ingredient for cooking oils. ## What the Algae Accompaniment trend means for industry ### For Culinary There is immense potential for the food and culinary industry to adopt seaweed as a new ingredient for seasoning, spices, and cooking oils. ### For Health Supplements With seaweed being rich in iodine and key minerals, there is a potential for the health supplement sector, and dietary supplements, to tap into the market and offer a healthy alternative to customers. ### For Retail Retailers can take advantage of this trend by stocking and promoting various seaweed-infused culinary products such as seasoning salts, sauces, and supplements. ## Workshop question How can you provide a new way of channelling authenticity in terms of flavor that will appeal to amateur chefs? ## Trend signals for Algae Accompaniment Trend score 2.6 out of 10, from popularity 30%, activity 39%, freshness 8%. - Popularity: 30% - Activity: 39% - Freshness: 8% ## Examples of the Algae Accompaniment trend 5 featured examples from Jun 1, 2017 to Sep 30, 2018. - [Seaweed-Infused Cooking Oils](https://www.trendhunter.com/trends/weed-and-wonderful): 'Weed and Wonderful' Makes a Range of Unique Culinary Products (Category: Lifestyle) Implication: Opportunity for food manufacturing companies to incorporate seaweed into their product line to cater to the growing demand for healthy and sustainable food options. - [Gourmet Seaweed Seasonings](https://www.trendhunter.com/trends/seaweed-seasonings): Lofoten Seaweed Offers 'Lofoten Umami' and 'Ocean Truffle Salt' (Category: Lifestyle) Implication: The premium packaging used by Lofoten Seaweed highlights the need for creative and attractive packaging solutions in the food industry. - [Seaweed-Infused Seasoning Salts](https://www.trendhunter.com/trends/seaweed-sea-salt): This Seaweed Sea Salt Blend Was Made in Wales for Liberty London (Category: Lifestyle) Implication: The food and beverage industry can explore the use of seaweed-infused seasonings to create innovative products and cater to health-conscious consumers. - [Umami Seaweed Salts](https://www.trendhunter.com/trends/seasoning-salt): Curio Spice Co.'s Spicy Seasoning Salt Boasts Ginger, Seaweed and Shiitake (Category: Lifestyle) Implication: Food and beverage companies can incorporate unique seasoning blends into their product lines to appeal to adventurous eaters. - [Seaweed Seasoning Sauces](https://www.trendhunter.com/trends/soy-free-sauces): Ocean's Halo Launched a Range of Gluten-Free, Soy-Free Sauces (Category: Lifestyle) Implication: Potential for food manufacturers to develop and market soy-free sauces, gluten-free condiments, and seaweed-based flavorings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)