# Alerted Driver Forms of road traffic technology increases road safety. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Jul 4, 2019 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alerted-driver ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Alerted Driver trend? **Alerted Driver:** Brands are finding solutions to combat distracted driving by prompting drivers to stay alert with new innovations in road safety. Whether traffic technology is implemented in vehicles, traffic signs, or the roads themselves, these systems aim to keep drivers informed to prevent accidents. ## The consumer insight behind the Alerted Driver trend As consumers increasingly rely on a variety of technology to support their daily lives, safety-oriented technology provides consumers with comfort and reassurance. Technology has typically been used for convenience or entertainment. However, in the digital era, consumers are increasingly more trusting of technology's usefulness in more difficult, serious contexts. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 8, 2018 to Jun 8, 2021 - Published: Jul 4, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alerted Driver trend ### Increasing use of technology in road safety Technology is being increasingly used to encourage drivers to stay alert while driving, providing important information on the roads and combating phone use while driving. ### Safety-oriented technology gaining popularity Safety-oriented technology is gaining popularity as consumers increasingly rely on technology for serious contexts rather than just convenience or entertainment. ### Development of crash detection systems Companies are developing crash detection systems to keep drivers safe, especially those driving motorcycles, and alert first responders automatically in the event of an accident. ## What the Alerted Driver trend means for industry ### For Automotive industry The automotive industry can embrace these trends by integrating technology that promotes road safety and developing crash detection systems for their vehicles, especially those in the motorcycle industry. ### For Technology industry The technology industry can benefit from the increasing use of safety-oriented technology and collaborate with the automotive industry to develop road safety innovations. ### For Utility industry The utility industry can offer incentives to drivers who embrace new technologies that promote road safety, such as buying incentives for electric cars, to promote the use of these innovations. ## Workshop question What can your business do to increase public safety? ## Trend signals for Alerted Driver Trend score 2.9 out of 10, from popularity 46%, activity 32%, freshness 10%. - Popularity: 46% - Activity: 32% - Freshness: 10% ## Examples of the Alerted Driver trend 6 featured examples from Mar 8, 2018 to Jun 8, 2021. - [Projecting Safety Headlights](https://www.trendhunter.com/trends/digital-light): The Digital Light Projection System Takes Road Safety to a New Level (Category: Autos) Implication: The automotive industry can explore incorporating Digital Light technology into vehicles to revolutionize the way information is displayed and improve safety features. - [Phone-Detecting Street Signs](https://www.trendhunter.com/trends/phone-detecting-system): A Series of Phone-Detecting Systems Helps Keep Drivers Alert (Category: Autos) Implication: Transportation companies can explore incorporating phone-detecting systems in vehicles to enhance safety measures. - [Motorcycle Crash Detection Systems](https://www.trendhunter.com/trends/crash-detection): Bosh Launched Help Connect for Motorcycle Users in Germany (Category: Autos) Implication: The motorcycle industry can benefit from implementing crash detection systems to enhance rider safety and reduce accident-related injuries and fatalities. - [Affordably Priced Electric CUVs](https://www.trendhunter.com/trends/kia-niro-ev): The 2021 Kia Niro EV Starts at Under $40,000 (Category: Autos) Implication: Automakers can capitalize on the growing demand for electric vehicles and position themselves to compete in the market by producing affordable and technologically advanced electri… - [Traffic-Signal Reading Cars](https://www.trendhunter.com/trends/bmw-cruise-control): The New BMW Cruise Control Will Be Able to Read Traffic Lights (Category: Autos) Implication: Automotive companies will lead the charge in developing and implementing traffic signal reading technology in vehicles. - [Ambulance-Warning Traffic Lights](https://www.trendhunter.com/trends/emergency-traffic-system): The Conceptual 'Emergency Traffic System' Keeps Drivers Safe (Category: Tech) Implication: The 'Emergency Traffic System' aligns with the smart city infrastructure industry, providing opportunities for innovation in safety and traffic management systems. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)