# Alcoholic Tea Wine and beer products are infused with tea leaves for enhanced flavor. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 13, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcoholic-tea ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Alcoholic Tea trend? **Alcoholic Tea:** The fusion of tea into wine and beer-based beverages is on the rise as more people seek out novelty flavors when purchasing alcoholic drinks. The added benefit of using tea leaves is the significant flavor they can add without the pitfalls of artificial flavoring. ## The consumer insight behind the Alcoholic Tea trend Millennial and Gen Z demographics consume less alcohol than preceding generations for a variety of reasons. Health consciousness, focusing on the socialization aspect of drinking rather than getting inebriated, and busy lifestyles are all factors that contribute to this shift. For people in these demographics, experimenting with new flavors in the alcohol space is more important than consuming as much as they can in one setting. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 20, 2020 to Jul 26, 2022 - Published: May 13, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alcoholic Tea trend ### Tea-infused Alcoholic Beverages As more people seek new flavor experiences and healthier drinking alternatives, the use of tea in alcoholic beverage formulations is increasing. ### Low Calorie and Sugar Alcoholic Beverages With the rise of health-consciousness, busy lifestyles, and socialization-focused drinking habits among younger demographics, demand for low calorie and sugar alcoholic beverages is on the rise. ### Innovative Flavors and Ingredients in Alcoholic Tea In addition to traditional tea flavors like green and black, companies are experimenting with innovative ingredients like monk fruit and guarana, and novel flavor pairings like Moroccan Mint Tea and Raspberry Black Tea. ## What the Alcoholic Tea trend means for industry ### For Alcoholic Beverages Breweries and distilleries can innovate by experimenting with tea infusion and other innovative ingredients to create new, unique, and healthier alcoholic products. ### For Canned Beverage Canned beverage companies can leverage the popularity of tea-infused alcoholic drinks to create new and innovative canned cocktail or hard seltzer products. ### For Tea Industry Tea companies can expand their product portfolios to include tea leaves specifically chosen for use in alcoholic formulations, or develop partnerships with alcoholic beverage manufacturers to offer co-branded products. ## Workshop question How is your brand adapting to the social and personal habits of Millennials and Gen Z? ## Trend signals for Alcoholic Tea Trend score 3.7 out of 10, from popularity 58%, activity 41%, freshness 12%. - Popularity: 58% - Activity: 41% - Freshness: 12% ## Examples of the Alcoholic Tea trend 6 featured examples from Oct 20, 2020 to Jul 26, 2022. - [Infused Hard Seltzer Teas](https://www.trendhunter.com/trends/hard-seltzer-tea): LYTT Blends Guarana, Organic Tea and Organic Cane Alcohol (Category: Lifestyle) Implication: Opportunity for innovation and disruption in the alcoholic beverage industry by introducing new and unique hard seltzer tea blends. - [Effervescent Hard Tea Drinks](https://www.trendhunter.com/trends/strawberry-lemonade-sparkling-hard-tea): Loverboy Strawberry Lemonade Sparkling Hard Tea is Limited-Edition (Category: Marketing) Implication: Innovate and expand on classic drinks to offer new and unique flavors to consumers. - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea): Twistea Drinks Come in Four Refreshing Flavor Options (Category: Marketing) Implication: Opportunity for established and emerging players to expand their product lines and attract younger consumers with unique flavored RTD beverages. - [Spirit-Based Hard Tea Cocktails](https://www.trendhunter.com/trends/red-saint-botanical-spirits): Red Saint Botanical Spirits Offers a Hard Seltzer Alternative (Category: Marketing) Implication: Companies in the alcoholic beverage industry can leverage trends in spirit-based canned cocktails and innovative ingredients to create new products that appeal to consumers lookin… - [Extra-Smooth Hard Iced Teas](https://www.trendhunter.com/trends/pabst-groovy-lemon-strong): The New Pabst Groovy Lemon Strong Iced Tea Was Made for Summer Sippin' (Category: Lifestyle) Implication: By introducing 'Pabst Groovy Lemon Strong Iced Tea,' Pabst Blue Ribbon is creating a disruption opportunity within the alcoholic beverages industry by offering a unique, refreshin… - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea): These Boozy Teas are Fermented With Cane Sugar (Category: Lifestyle) Implication: There is a disruptive innovation opportunity in the alcoholic beverage industry by creating new and different types of alcoholic beverages, like hard iced teas. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)