# Alcoholic Hybridization Unique beverage concepts fuse spirits with beer and wine offerings. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 13, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcoholic-juxtaposition ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Alcoholic Hybridization trend? **Alcoholic Hybridization:** In an unique example of the increasingly experimental tastes of the modern alcohol connoisseur, wine and beer offerings infused with spirits highlight an interest in unexpected flavor combinations. Rather than targeting self-declared vodka or tequila drinkers, these fusions appeal to consumers who are less certain of their preferences, and more open to experimentation. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 18, 2014 to Oct 13, 2015 - Published: Oct 13, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Alcoholic Hybridization trend ### Alcoholic Hybridization The trend of combining beer, wine, and spirits into hybrid beverages is appealing to consumers open to experimental flavor combinations. ### Cocktail-Inspired Flavor Fusions Alcoholic beverages infused with cocktail flavors, such as Skyy's Barcraft vodka and Super Bock's flavored beer, create convenience and flavor in a single bottle. ### Vermouth-Infused Wines The vermouth revival trend, as exemplified by Regal Rogue's unique range of vermouth-infused wines, offers consumers exciting new flavor combinations. ## What the Alcoholic Hybridization trend means for industry ### For Beverage Industry The trend of alcoholic hybridization and cocktail-inspired flavor fusions offer new opportunities for beverage companies to experiment with flavor combinations and target adventurous consumers. ### For Alcohol Retail Industry Retailers can take advantage of changing consumer tastes and the extremes to which connoisseurs will go to taste experimental wine and unique flavor combinations. ### For Packaging Design Industry With the emergence of hybrid alcoholic beverages, packaging design companies may develop innovative ideas for packaging, such as disguising ready-to-drink cocktails in beer bottle shapes. ## Trend signals for Alcoholic Hybridization Trend score 2.7 out of 10, from popularity 38%, activity 34%, freshness 8%. - Popularity: 38% - Activity: 34% - Freshness: 8% ## Examples of the Alcoholic Hybridization trend 6 featured examples from Oct 18, 2014 to Oct 13, 2015. - [Vodka-Tequila Blends](https://www.trendhunter.com/trends/vodquila): Vodquila a Hybrid Spirit That is Winning All Kinds of Awards (Category: Lifestyle) Implication: The creation of hybrid spirits like Vodquila has the potential to disrupt the traditional spirits industry and appeal to a new and diverse consumer base. - [Cognac-Infused Vodka Beverages](https://www.trendhunter.com/trends/grey-goose-vx): The Grey Goose VX Offers a New Experience in an Exclusive Edition (Category: Lifestyle) Implication: Opportunity to introduce innovative spirits that combine different premium ingredients. - [Cocktail-Inspired Vodka](https://www.trendhunter.com/trends/barcraft): Skyy's Barcraft Vodka Takes After Margaritas and Sangrias (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating unique and appealing flavors into vodka and other spirits to attract a wider range of consumers. - [Regal Vermouth-Infused Wine](https://www.trendhunter.com/trends/vermouth-revival): Regal Rogue is an Australian Winery Leading the Vermouth Revival (Category: Marketing) Implication: Wineries can take advantage of the vermouth revival trend and changing consumer tastes to create innovative vermouth-infused wine offerings with bold branding and packaging. - [Cocktail-Inspired Beer](https://www.trendhunter.com/trends/flavored-beer): Super Bock's Flavored Beer Tastes Like Other Alcoholic Spirits (Category: Lifestyle) Implication: Craft breweries, distilleries, and wineries can test out new product lines that cater to consumers who enjoy a variety of alcohol tastes. - [Agave-Infused Beer](https://www.trendhunter.com/trends/tequila-beer): Oculto's Tequila Beer Takes Inspiration from an Agave-Based Beverage (Category: Lifestyle) Implication: The alcoholic beverage industry could explore new ways to innovate by blending different categories of drinks together, such as beer and tequila. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)