# Alcoholic Integration Integrated drink dispensers reflect the need for accessible indulgence. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 19, 2014, updated Apr 3, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcoholic-integration ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Alcoholic Integration trend? **Alcoholic Integration:** With the party lifestyle of the rich and famous constantly portrayed within mass media, consumers are turning to integrated methods of indulgence to emulate a similar excitement in their everyday routines. By opting for accessible drink dispensers as a method of consumption, consumers are able to transform excess behavior into a more standardized activity, reflecting a shift in traditionally subtle forms of indulgent expression. ## At a Glance - Evidence: 6 featured examples - Articles from: May 2, 2012 to Jan 9, 2014 - Published: Mar 19, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alcoholic Integration trend ### Integrated Drink Dispensers Consumers seeking accessible indulgence are turning to integrated drink dispensers in their everyday routines. ### Robot Bartenders Robot bartenders like Kegdroid and Asahi's Beerbot are revolutionizing the beverage industry with faster, more efficient, and zero-waste dispensing capabilities. ### Disguised Drink Containers Novelty drink containers like the belt buckle flask and the Kooler Klub golf club provide consumers with discretion and style while on-the-go. ## What the Alcoholic Integration trend means for industry ### For Beverage Dispensing Technology New opportunities for innovation in the beverage dispensing technology industry include developing more efficient and eco-friendly robot bartenders. ### For Fashion-Forward Drinkware The fashion industry can capitalize on the trend of disguised drink containers by designing stylish and functional containers for on-the-go consumption. ### For Recreational Beverages Companies in the recreational beverage industry could explore creating novelty drink containers with added game elements like the alcohol water gun from Thing Daemon Inc. ## Trend signals for Alcoholic Integration Trend score 4.1 out of 10, from popularity 64%, activity 50%, freshness 8%. - Popularity: 64% - Activity: 50% - Freshness: 8% ## Examples of the Alcoholic Integration trend 6 featured examples from May 2, 2012 to Jan 9, 2014. - [Robotic Beer Dispensers](https://www.trendhunter.com/trends/robotic-beer-dispensers): Asahi's Beerbot Ensures Speed & Zero-Wastage (Category: Lifestyle) Implication: The hospitality industry can benefit from the implementation of robotic beer dispensers to improve efficiency and reduce costs. - [Backpack Drink Dispensers](https://www.trendhunter.com/trends/drink-dispensers): This Dual Tank Booze Knapsack Will Make You a Hero at Tailgate Parties (Category: Lifestyle) Implication: The event supplies industry can capitalize on the demand for backpack drink dispensers that enhance the drinking experience at parties and gatherings. - [Drink-Disguising Golf Clubs](https://www.trendhunter.com/trends/hit-the-greens): These Mock Drivers Will Keep You Refreshed When You Hit The Greens (Category: Lifestyle) Implication: Opportunity for golf clubs and other sporting goods to incorporate beverage dispensing functionality into their products. - [Alcoholic Shot Guns](https://www.trendhunter.com/trends/alcohol-water-gun): This Alcohol Water Gun from Thing Daemon Inc. Makes Drinking More Fun (Category: Special) Implication: Opportunity for consumer electronics companies to explore the creation of innovative drinking accessories and gadgets. - [Secret Booze Fasteners](https://www.trendhunter.com/trends/belt-buckle-flask): The Belt Buckle Flask Is Covert And Stylish (Category: Art & Design) Implication: Fashion industry can explore creating accessories that combine style with practicality for carrying alcoholic beverages. - [Digitalized Droid Kegs](https://www.trendhunter.com/trends/kegdroid-beer-dispenser): Paul Carff's Kegdroid Gives Way to the Future of Bartending (Category: Pop Culture) Implication: The digitized Kegs will disrupt the beverage industry bringing in unique product experiences. ## Recent trend clusters - [Dessert Pour](https://www.trendhunter.com/protrends/liquid-treats1) (Lifestyle) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)