# Drinking Decadence Consumers compromise dessert to indulge in treat-inspired spirits. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 13, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcoholic-dessert ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Drinking Decadence trend? **Drinking Decadence:** Showcasing a consumer interest in unexpected flavor combinations, dessert-flavored beer and wine products speak to a view of alcoholic beverages as an official part of a meal. Dessert-inspired alcoholic beverages offer consumers a comfort food-inspired indulgence without the caloric intake of actual desserts and points to the increasingly experimental tastes of alcohol connoisseurs. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 21, 2014 to Dec 14, 2015 - Published: Oct 13, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Drinking Decadence trend ### Dessert-inspired Alcoholic Beverages The trend of dessert-flavored beer and wine products provide an opportunity for experimentation with unexpected flavor combinations in alcoholic beverages. ### Limited Edition Beverages Limited edition drinks such as Piehole Whiskey and Blossa's annual limited edition bottle of mulled wine create an air of exclusivity and could lead to greater brand loyalty among consumers. ### Holiday-themed Alcoholic Beverages Special edition holiday drinks such as Smirnoff's Peppermint Twist vodka and Pepsi White released for Christmas provide an opportunity to explore unique seasonal flavors and packaging designs in alcoholic beverages. ## What the Drinking Decadence trend means for industry ### For Alcoholic Beverage Industry The alcoholic beverage industry can capitalize on these trends by incorporating unconventional flavors and packaging designs in their products to attract experimental and loyal consumers. ### For Food and Beverage Industry The food and beverage industry can collaborate with alcoholic beverage brands to create dessert-inspired, holiday-themed and limited edition products with cross-over appeal. ### For Marketing and Advertising Industry The marketing and advertising industry can assist brands in creating effective branding that appeals to the target market for these unconventional alcoholic beverage products. ## Trend signals for Drinking Decadence Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%. - Popularity: 52% - Activity: 46% - Freshness: 8% ## Examples of the Drinking Decadence trend 6 featured examples from Sep 21, 2014 to Dec 14, 2015. - [Java-Branded Christmas Wines](https://www.trendhunter.com/trends/blossa): This Seasonal Bottle of Mulled Wine from Blossa Boasts Arabica Coffee (Category: Lifestyle) Implication: Introducing innovative flavors and limited-edition products in the food and beverage industry. - [Decadent Dessert Beers](https://www.trendhunter.com/trends/salted-belgian-chocolate-stout): The Salted Belgian Chocolate Stout is Perfect for Fall and Winter (Category: Lifestyle) Implication: Craft breweries have the opportunity to capitalize on the popularity of dessert beers by creating their own unique and indulgent offerings. - [White Citrus Sodas](https://www.trendhunter.com/trends/pepsi-white): This Japanese Pepsi White Beverage is Being Released for Christmas (Category: Lifestyle) Implication: Limited edition beverages, like Pepsi White, allow businesses to test new flavors and marketing campaigns to better engage customers and increase profits. - [Pie-Flavored Liquors](https://www.trendhunter.com/trends/piehole-whiskey): Piehole Whiskey Infuses Spirits with Flavors Like Apple and Pecan Pie (Category: Lifestyle) Implication: The alcoholic beverage industry can explore disruptive innovation opportunities by developing innovative pie-flavored liquors that cater to the growing demand for unique flavors. - [Holiday Peppermint Vodkas](https://www.trendhunter.com/trends/peppermint-vodka): The Smirnoff Peppermint Twist Liquor Features a Candy Cane Packaging (Category: Lifestyle) Implication: Industry professionals can create limited edition liquors and explore unconventional flavor blends and packaging designs to cater to increasingly diverse consumer tastes. - [Brownie Dessert Beer](https://www.trendhunter.com/trends/dessert-beer): Ben & Jerry's New Belgium Brewing Beer Satisfies a Sweet Tooth and Thirst (Category: Lifestyle) Implication: The brewing industry has an opportunity to create a new product category by innovating the production process of dessert beers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)