# Alcoholic Comforts Traditional comfort foods incorporate boozy elements. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcoholic-comforts ## Key Figures - Trend score: 3.2/10 - Evidence articles: 7 ## What is the Alcoholic Comforts trend? **Alcoholic Comforts:** Doubling up on the comfort of alcohol, foodie consumers and professional chefs alike are combining comfort foods with booze to provide an ultimate indulgence. These hybrid pieces appeal to the specific subcategory of foodies who like to view food as a challenge to be conquered. This provides the ultimate in food as an experience. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 23, 2015 to Jan 10, 2017 - Published: Sep 29, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Alcoholic Comforts trend ### Booze-Infused Foods The trend of adding booze to food items like wings, burgers and popcorn provides a unique and indulgent experience for foodies, and presents an opportunity for restaurants to innovate their menus. ### Alcohol-Inspired Desserts Creating desserts inspired by cocktails such as margaritas and wine sorbets offers a twist on classic treats, and allows for creativity in blending unexpected flavors. ### Unique Packaging and Presentation Using creative packaging and presentation for food items like cookies shaped like cigarettes and red wine hot chocolates with dessert toppings creates a memorable and Instagram-worthy experience for consumers. ## What the Alcoholic Comforts trend means for industry ### For Food and Beverage Booze-infused foods and alcohol-inspired desserts provide opportunities for restaurants to innovate their menus and create unique dining experiences. ### For Packaging and Design Unique packaging and presentation for food items such as cookies and red wine hot chocolates can help brands stand out and create a memorable experience for consumers. ### For Alcohol and Spirits The trend of incorporating alcohol into food items presents an opportunity for spirits companies to collaborate with food brands and expand their reach into new markets. ## Workshop question How can you identify the sub-segments of your consumer demographic in order to cater to them more specifically? ## Trend signals for Alcoholic Comforts Trend score 3.2 out of 10, from popularity 53%, activity 37%, freshness 8%. - Popularity: 53% - Activity: 37% - Freshness: 8% ## Examples of the Alcoholic Comforts trend 7 featured examples from Jul 23, 2015 to Jan 10, 2017. - [Donut-Topped Boozy Cocoas](https://www.trendhunter.com/trends/red-wine-hot-chocolates): The Red Wine Hot Chocolates are Inspired by Outrageous Milkshakes (Category: Lifestyle) Implication: Opportunity for restaurants, cafes, and bars to create eye-catching and Instagram-worthy dessert drinks. - [Candy Bacon Popcorn](https://www.trendhunter.com/trends/candy-popcorn): This Candy Popcorn Snack Fuses Bacon, Bourbon and Caramel (Category: Lifestyle) Implication: Disruptive innovation opportunities in creating new and unique snack products with unconventional flavor combinations. - [Booze-Infused Wing Menus](https://www.trendhunter.com/trends/wild-wings): The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu (Category: Lifestyle) Implication: Restaurants and bars in the food and beverage industry can capitalize on the trend by introducing unique flavor combinations and alcohol-infused items to attract new customers and… - [Boozy Caramel Corn](https://www.trendhunter.com/trends/boozy-caramel): This Homemade Champagne Caramel Popcorn is a Decadent and Sweet Snack (Category: Lifestyle) Implication: The food and beverage industry has the potential to explore new and innovative ways to incorporate alcoholic flavors into snacks and treats. - [Berry Cabernet Ice Creams](https://www.trendhunter.com/trends/wine-sorbet): This Wine Sorbet Recipe Takes Alcoholic Desserts to a New Level (Category: Lifestyle) Implication: The food and beverage industry can explore new product lines by developing and marketing wine-infused desserts like blackberry cabernet sorbet. - [Margarita Pie Parfaits](https://www.trendhunter.com/trends/pie-parfaits): The Sugar Hit's Passionfruit Recipe is a Cocktail-Inspired Layered Dessert (Category: Lifestyle) Implication: Opportunities for restaurants and catering services to offer unique dessert options. - [Whiskey-Flavored Biscuits](https://www.trendhunter.com/trends/whiskeyflavored): Japan's 'Pocky' Chocolate Cookies Received a New Adult-Minded Variation (Category: Lifestyle) Implication: The food and beverage industry can explore the potential of creating unique and innovative alcohol-infused snacks. ## Recent trend clusters - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)