# Alcoholic Acai Acai berry is being incorporated in alcoholic drinks for a flavorful kick. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jun 30, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcoholic-acai ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Alcoholic Acai trend? **Alcoholic Acai:** As a nutritious superfood, the acai berry has been adopted in many North American dishes in order to satisfy the health-focused consumer. Most recently, the ingredient has been noticed by manufacturers of alcoholic beverages, calling for the infusion of the superfood in beers, hard kombuchas, and more. ## The consumer insight behind the Alcoholic Acai trend As more Millennials reached the legal drinking age in recent years, the popularity of the craft alcohol industry surged. Consumers in this demographic often favor artisanal products since their purchasing habits are influenced by their adventurous spirit. Driven by this curiosity, Millennial consumers value diversity and unique experiences as they look to experiment with new styles and taste profiles. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 27, 2018 to Jun 30, 2020 - Published: Jun 30, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alcoholic Acai trend ### Superfood Infusion in Alcoholic Beverages The incorporation of superfoods like acai berry in alcoholic drinks is becoming popular among health-conscious consumers who still want to indulge. ### Low-Alcohol and Low-Calorie Beverages Consumers are seeking out low-alcohol and low-calorie beverage options that still provide an enjoyable drinking experience. ### Functional Ingredients in Beer Beer brands are exploring functional ingredients that can enhance the marketability and wellness appeal of their products. ## What the Alcoholic Acai trend means for industry ### For Alcoholic Beverages The alcoholic beverage industry can explore superfood infusions and low-alcohol and low-calorie options to cater to health-conscious and adventurous consumers. ### For Craft Beer Craft beer breweries can leverage functional ingredients to create unique and wellness-focused beer products. ### For Hard Kombucha Hard kombucha brands can differentiate their products by offering low-sugar and organic options that cater to conscious consumers. ## Workshop question How might your brand appease the adventurous spirit of Millennials? ## Trend signals for Alcoholic Acai Trend score 3.2 out of 10, from popularity 45%, activity 42%, freshness 9%. - Popularity: 45% - Activity: 42% - Freshness: 9% ## Examples of the Alcoholic Acai trend 6 featured examples from Feb 27, 2018 to Jun 30, 2020. - [Fruit-Based Low-Alcohol Drinks](https://www.trendhunter.com/trends/woodstar): Woodstar is Made Using Premium Ingredients like Açai Berry (Category: Lifestyle) Implication: Beverage manufacturers can leverage the trend towards fruit-based low-alcohol drinks to meet the needs of consumers who crave healthier, alcohol-reduced, and sophisticated alterna… - [Exclusive High-ABV Beers](https://www.trendhunter.com/trends/dry-january): Heavy Seas Brewery's Dry January is a 10% ABV Hazy IPA (Category: Lifestyle) Implication: Craft breweries can capitalize on the trend for high-ABV beers by experimenting with unique and bold flavor profiles. - [Refreshing Low-Sugar Hard Seltzers](https://www.trendhunter.com/trends/hard-seltzer1): Bodega Bay Launches Two Enticing Hard Seltzer Flavours (Category: Lifestyle) Implication: The alcoholic beverage industry can capitalize on the trend for low-sugar drinks by investing in research and development of new products. - [Electrolyte-Infused Superfruit Beers](https://www.trendhunter.com/trends/superfruit-beer): Resolution Blueberry Acai Golden Ale is Isotonic & Low-ABV (Category: Lifestyle) Implication: Developing functional beverages that cater to the health-conscious consumers to capitalize on the wellness trend. - [Guilt-Free Hard Kombuchas](https://www.trendhunter.com/trends/hard-kombuchas): JuneShine Boasts a Beverage Range as a Healthier Alcoholic Alternative (Category: Lifestyle) Implication: Craft breweries can explore the production of healthier alcoholic beverages like hard kombuchas to cater to the increasing demand for health-conscious alternatives. - [Organic Acai Berry Beers](https://www.trendhunter.com/trends/beter-organic-beer): Green Flash Brewing's New Beter Organic Beer is Made with Acai Berries (Category: Lifestyle) Implication: Disruptive innovation opportunity: Identify and capitalize on the demand for organic and fruit-infused craft beers, providing unique and flavorful options in a competitive market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)