# Alcohol Tech Technology is being used to enhance alcohol production quality and serving experience. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Apr 12, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcohol-tech ## Key Figures - Trend score: 5.5/10 - Evidence articles: 8 ## What is the Alcohol Tech trend? **Alcohol Tech:** Alcohol brands are leveraging modern technology and material science to revolutionize their industry. New methods of manufacturing and product experiences are surfacing, allowing for more customized and precise approaches. ## The consumer insight behind the Alcohol Tech trend When it comes to the products they consume, connoisseurs in the digital age are interested both in the sensibilities of tradition, as well as the implications of modern technology. As such, many are looking for novelty experiences that allow for synergies between the old and the new. Driven primarily by curiosity and a desire for something refined, individuals are creating a demand for new industry approaches. ## At a Glance - Evidence: 8 featured examples - Articles from: May 10, 2019 to Jan 18, 2022 - Published: Apr 12, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alcohol Tech trend ### Technology-Enhanced Alcohol Production Alcohol brands are using modern technology and material science to offer customized and precise approaches to manufacturing and product experiences. ### AI-Assisted Alcohol Production Alcohol companies are using artificial intelligence to automate the process of creating new recipes, enabling them to predict customers' preferences based on sales data and create high-quality products. ### Interactive Alcohol Packaging Connected bottle caps are becoming increasingly popular in the alcoholic beverage industry, providing interactive experiences activated through consumer's smartphones. ## What the Alcohol Tech trend means for industry ### For Food and Beverage The food and beverage industry has already seen the effects of technology-aided growth and personalized products, with the alcohol industry's new innovations being an example of this trend. ### For Luxury Goods Luxury goods, including wine and spirits, are among the products being democratized by technology, enabling wider audiences to access luxury goods and creating new markets for rare and prized physical assets. ### For Artificial Intelligence As more industries embrace artificial intelligence, there are opportunities for the alcohol industry to use machine learning algorithms for a variety of applications beyond the production and sales of their beverages. ## Workshop question How can your brand use tech to update an industry tradition? ## Trend signals for Alcohol Tech Trend score 5.5 out of 10, from popularity 85%, activity 68%, freshness 11%. - Popularity: 85% - Activity: 68% - Freshness: 11% ## Examples of the Alcohol Tech trend 8 featured examples from May 10, 2019 to Jan 18, 2022. - [Interactive Bottle Caps](https://www.trendhunter.com/trends/sparpend): SharpEnd Partnered with Guala Closures Group to Grow Its Connected Caps (Category: Marketing) Implication: The production and packaging industry can explore disruptive innovation opportunities by incorporating connected bottle caps that offer interactive experiences. - [AI Sommelier Services](https://www.trendhunter.com/trends/foodsommelier): Food&Sommelier a Food and Wine Innovation Coming to CES 2021 (Category: Lifestyle) Implication: The food and beverage industry can leverage AI to create innovative food pairings, personalized recommendations, and data-driven menu development. - [Luxury Liquor NFT Marketplaces](https://www.trendhunter.com/trends/blockbar): BlockBar is the World's First D2C Marketplace for Wines & Spirits (Category: Lifestyle) Implication: Opportunity to create D2C NFT marketplaces and use NFTs as a new way to trade and collect luxury spirits, increasing engagement and accessibility for consumers. - [Tech-Enhanced Bespoke Spirits](https://www.trendhunter.com/trends/bespoke-spirit): Bespoken Spirits Boasts Billions of Combinations in Just Days (Category: Marketing) Implication: The use of technology and precision control in the creation of unique and customized alcoholic beverages. - [Customizable Beer Systems](https://www.trendhunter.com/trends/beer-systems): 'Alcohol By Choice' Serves the Same Kind of Beer at Different ABVs (Category: Tech) Implication: The ABC system presents opportunities for breweries to create new revenue streams and cater to consumers seeking low-alcohol and non-alcoholic options. - [AI-Created Gin Spirits](https://www.trendhunter.com/trends/circumstance-distillery): Circumstance Distillery Used Artificial Intelligence for Monker’s Garkel (Category: Lifestyle) Implication: Circumstance Distillery's use of AI in creating unique gin can help drive innovation and competition in the beverage industry. - [AI-Generated Whisky Spirits](https://www.trendhunter.com/trends/whisky-spirits): Mackmyra and Microsoft are Making Whisky with Artificial Intelligence (Category: Lifestyle) Implication: Implementing AI technology to streamline and optimize the whisky production process. - [Bat-Inspired Gin Spirits](https://www.trendhunter.com/trends/ultrasonic-gin): Ultrasonic Gin is Made with an Ultrasound Distilling Method (Category: Lifestyle) Implication: The liquor industry can benefit from incorporating unique and socially conscious themes, flavors and production techniques to appeal to niche markets. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)