# Alcohol Infusion Ice creams are being infused with liquor to delight foodies. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Mar 21, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcohol-infusion ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Alcohol Infusion trend? **Alcohol Infusion:** The food industry has seen a rise in ice cream and liquor or liqueur infusions in grocery store ice cream brands. These combinations follow the dynamic flavor experiences that have risen in popularity in specialty stores and pop-up installations. This shift speaks to the intersection of foodie culture and at-home indulgence. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 29, 2017 to Jan 10, 2018 - Published: Mar 21, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Alcohol Infusion trend ### Alcohol-infused Food The trend of combining alcohol and food is becoming increasingly popular, particularly in the creation of alcoholic ice cream flavors. ### Flavor Experimentation The rise of dynamic flavor experiences in specialty stores and pop-up installations is contributing to the popularity of alcohol-infused ice creams. ### Indulgent Treats The combination of foodie culture with indulgent treats is also driving the popularity of alcoholic ice creams as a new category. ## What the Alcohol Infusion trend means for industry ### For Food & Beverage Food and beverage professionals can consider combining alcohol and dessert to create unique and indulgent treats. ### For Hospitality Restaurants and bars can consider adding alcoholic ice creams to their menus as a new, trendy offering. ### For Retail Grocery stores and other retailers can explore stocking alcoholic ice cream brands to meet the demand for this new category of indulgent treats. ## Workshop question How can your brand encourage new experiences among its customer base? ## Trend signals for Alcohol Infusion Trend score 2.8 out of 10, from popularity 38%, activity 38%, freshness 8%. - Popularity: 38% - Activity: 38% - Freshness: 8% ## Examples of the Alcohol Infusion trend 4 featured examples from Jan 29, 2017 to Jan 10, 2018. - [Rum-Infused Caramel Ice Creams](https://www.trendhunter.com/trends/new-hagendazs): This New Häagen-Dazs Flavor is Called 'Rum Vanilla Caramel Blondie' (Category: Lifestyle) Implication: Opportunity to create new and innovative flavors by infusing ice cream with alcohol - [Libation-Infused Ice Creams](https://www.trendhunter.com/trends/arctic-buzz): The Arctic Buzz Ice Cream is Made with Real Vodka (Category: Lifestyle) Implication: Disruptive innovation opportunity for food and beverage companies to create alcohol-infused desserts that cater to adult consumers. - [Boozy Ice Cream Sandwiches](https://www.trendhunter.com/trends/alcohol-infused-ice-cream): Tipsy Scoop Sells Its Alcohol-Infused Ice Cream in Sweet Sandwiches (Category: Lifestyle) Implication: Opportunity for food and beverage companies to create alcohol-infused treats and innovative packaging - [Caramel Bourbon Ice Creams](https://www.trendhunter.com/trends/urban-bourbon): Ben & Jerry's New Urban Bourbon Flavor is Coming Out Next Month (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of alcoholic desserts and adult-appealing treats by formulating and marketing new products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)