# Alcohol Imititation Cannabis brands imitiate beverages in the alcohol industry—without the alcohol. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 24, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alcohol-imititation ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Alcohol Imititation trend? **Alcohol Imititation:** The growth of the North American cannabis industry has resulted in a number of ventures within the food and beverage space. A more recent one is the imitation of alcoholic beverage flavors and branding—like wine and beer—that are infused with cannabis but are non-alcoholic. ## The consumer insight behind the Alcohol Imititation trend Individuals who are accustomed to consuming cannabis tend to do so for both recreational and medicinal reasons. For many of these consumers, cannabis tends to be a great alternative to alcohol for its ability to keep people calm in social situations, and avoid consequences like hangovers. Brands that are able to successfully mimic a social experience without the use of alcohol are appealing to these individuals. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 14, 2020 to May 28, 2021 - Published: Mar 24, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Alcohol Imititation trend ### Non-Alcoholic Cannabis Beverages Consumers are turning to non-alcoholic cannabis beverages that mimic the social experience of alcohol, with less adverse effects. ### CBD-Infused Beverages The demand for CBD-infused beverages is growing as consumers seek wellness, flavor, and refreshment. ### Cannabis Mixology Cannabis mixology is a new trend that merges modern mixology and cannabis culture to create mindfully crafted cocktails. ## What the Alcohol Imititation trend means for industry ### For Cannabis industry The cannabis industry is expanding into the food and beverage space, offering new ventures and product lines that imitate alcohol, but infused with cannabis. ### For Beverage industry The beverage industry is being disrupted by the rise of CBD- and cannabis-infused beverages that offer unique flavors and therapeutic benefits. ### For Hospitality industry The hospitality industry can benefit from the trend towards non-alcoholic, cannabis-infused beverages and mixology, as consumers seek new social experiences in bars and restaurants. ## Workshop question How is your brand enhancing its customers’ social experiences? ## Trend signals for Alcohol Imititation Trend score 3.6 out of 10, from popularity 55%, activity 42%, freshness 10%. - Popularity: 55% - Activity: 42% - Freshness: 10% ## Examples of the Alcohol Imititation trend 5 featured examples from Jan 14, 2020 to May 28, 2021. - [Cannabis-Infused Botanical Beverages](https://www.trendhunter.com/trends/crafted-cocktails): Fable's Intentionally Crafted Cocktails Feature CBD & THC (Category: Lifestyle) Implication: The beverage industry has an opportunity to expand their product offerings to include cannabis-infused beverages to capitalize on a growing trend towards healthier drinking option… - [Champagne-Style Cannabis Beverages](https://www.trendhunter.com/trends/magic-bubbly): Magic Bubbly from Magic Number is a Limited-Run Offering (Category: Marketing) Implication: Chance for beverage companies to explore the cannabis market and create innovative products. - [Alcohol-Free Cannabis Spirits](https://www.trendhunter.com/trends/alcohol-free-spirit): Pamos's Alcohol-Free Spirit Provides a Gentle Buzz with THC and CBD (Category: Lifestyle) Implication: The beverage industry can explore the creation of cannabis-infused drink alternatives that cater to health-conscious consumers. - [Hemp-Infused No-Alcohol Brews](https://www.trendhunter.com/trends/outbound-brewing): Outbound Brewing Offers Non-Alcoholic Products with CBD & THC (Category: Lifestyle) Implication: The beverage industry can create new opportunities through the infusion of hemp in various beverage categories ranging from water, coffee, kombucha, to fruit juices and smoothies. - [Non-Alcoholic CBD Seltzers](https://www.trendhunter.com/trends/cbdinfused-seltzer): Indeed Brewing Co's CBD-Infused Seltzer Has Cannabinoids & Terpenes (Category: Lifestyle) Implication: The beverage industry can capitalize on the growing demand for non-alcoholic CBD beverages to create unique social tonics that cater towards mindful consumption. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)