# Alchemic Wellness Pioneer brands in the alchemy-based wellness realm gain cult-like followings. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/alchemic-wellness ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Alchemic Wellness trend? **Alchemic Wellness:** As health-focused consumers look to make informed decisions empowered by newly gained knowledge, many are opting for new age wellness brands driven by alchemy-based knowledge and that provide natural products guided by principals of both modern and ancient medicine. This shift demonstrates a desire from consumers to partner with pioneering wellness brands that are ready to serve as catalysts on their health journey. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 20, 2015 to Mar 16, 2017 - Published: May 1, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Alchemic Wellness trend ### Alchemy-based wellness Pioneering wellness brands driven by alchemy-based knowledge and that provide natural products guided by principles of both modern and ancient medicine are gaining popularity among health-focused consumers. ### Superfood supplements Consumer demand for nutritional supplements packed full of vitamins and nutrients is on the rise as seen in the popularity of brands such as Fountain, WelleCo and Gaia Herbs. ### Adaptogenic powders and lattes Companies like Moon Juice offer products such as Brain Dust, Power Dust, and Dusted Lattes containing adaptogens and super herbs that health-conscious consumers incorporate into their daily habits. ## What the Alchemic Wellness trend means for industry ### For Nutritional supplements The demand for nutritional supplements continues to grow, particularly among health-conscious consumers who prioritize natural and organic options that promote overall wellness. ### For Natural and organic beauty Alchemy-based wellness brands and superfood supplement brands like Fountain, WelleCo, and Cluo Juices are gaining popularity in the natural and organic beauty industry as consumers seek out natural solutions for health and wellness. ### For Food and beverage Companies like Moon Juice and Cluo Juices are introducing adaptogenic powders and herbal lattes as part of their product offerings in the food and beverage industry, catering to health-conscious and busy consumers. ## Workshop question What older, antiquated practices from your industry can you tap into to add extra appeal to your product or service? ## Trend signals for Alchemic Wellness Trend score 3.5 out of 10, from popularity 56%, activity 41%, freshness 8%. - Popularity: 56% - Activity: 41% - Freshness: 8% ## Examples of the Alchemic Wellness trend 6 featured examples from Jun 20, 2015 to Mar 16, 2017. - [Opulent Health-Boosting Supplements](https://www.trendhunter.com/trends/super-elixir): The Super Elixir Powder is a Premium Nutritional Solution (Category: Lifestyle) Implication: Opportunity for companies to create and market high-end alkalizing greens supplements. - [Scientific Beauty Supplements](https://www.trendhunter.com/trends/beauty-supplement): Fountain is a Range of Drinks That Inspire Health and Beauty (Category: Lifestyle) Implication: The beauty and personal care industry can partner with nutritionists and scientific experts to develop unique beauty-enhancing drinks and supplements. - [Superfood Beauty Tonics](https://www.trendhunter.com/trends/beauty-tonic): The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa (Category: Lifestyle) Implication: The health and wellness industry can capitalize on these beauty tonics that incorporate superfood Moringa for improving skin appearance. - [Boosting Cognitive Powders](https://www.trendhunter.com/trends/natural-brain-stimulator): The 'Brain Dust' Edible Talc is a Natural Brain Stimulator (Category: Lifestyle) Implication: Potential for developing and marketing brain-boosting supplements using natural and effective ingredients. - [Powdered Herbal Lattes](https://www.trendhunter.com/trends/latte-drinks): Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs (Category: Lifestyle) Implication: Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien… - [Mushroom Superfood Supplements](https://www.trendhunter.com/trends/natural-supplements): Gaia Herbs' Newest Natural Supplements Pair Mushrooms and Herbs (Category: Lifestyle) Implication: The rise of mushroom and herb supplements opens up disruptive innovation opportunities for the dietary supplement industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)