# Airport Advantage Location-based technology cuts down waiting time in airports. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 4, 2015 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/airport-advantage ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Airport Advantage trend? **Airport Advantage:** Consumers who are looking to reduce the time they spend waiting in airports are finding extreme value in location-based technology. This shift not only signals that consumers expect up-to-the-minute information during travel; it also reveals an increase in the level of trust they place in technology when it comes to things like personal planning and time management. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 30, 2015 - Published: May 4, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Airport Advantage trend ### Location-Based Technology The shift towards using location-based technology to reduce waiting time in airports reveals an increase in the level of trust consumers place in technology when it comes to personal planning and time management. ### Beacon Technology Beacon technology has revolutionized the airport experience by providing real-time information to travelers and streamlining the customer experience from security to check-in, making air travel a more convenient experience. ### IoT Airport Services IoT airport platforms collect passenger data via mobile devices to enhance convenience by cutting wait times in security and providing information promote targeted promotions for customers. ## What the Airport Advantage trend means for industry ### For Travel and Tourism Location-based and IoT technology solutions are revolutionizing the customer experience by providing real-time information, cutting wait times, and streamlining the travel experience for consumers. ### For Retail and Marketing Beacon technology has transformed airport services by providing opportunities for targeted promotions and real-time information to consumers, opening up a world of possibilities for retail and marketing industries through IoT technology. ### For Technology The high level of trust consumers place in technology will continue to drive innovation in location-based and IoT technology, streamlining services, and enhancing customer experiences across industries. ## Workshop question What is the least pleasant part of your product or service, and how can you change consumer attitudes toward it? ## Trend signals for Airport Advantage Trend score 2.9 out of 10, from popularity 42%, activity 37%, freshness 8%. - Popularity: 42% - Activity: 37% - Freshness: 8% ## Examples of the Airport Advantage trend 4 featured examples from Apr 30, 2015. - [Airport Navigation Beacons](https://www.trendhunter.com/trends/flybeacon): The FlyBeacon App Helps Emirates Customers Find Their Gate (Category: Tech) Implication: Airports can explore the use of beacon technology, like FlyBeacon, to enhance the customer experience, provide targeted promotions, and improve efficiency. - [Real-Time Travel Screens](https://www.trendhunter.com/trends/airport-technology): Heathrow's Smart Screen Airport Technology Shows Live Transportation (Category: Tech) Implication: The transportation industry can leverage real-time travel screens to optimize transportation coordination and improve customer experience. - [Orderly Flight Apps](https://www.trendhunter.com/trends/travel-pal): Travel Pal Uses Beacon Technology to Streamline the Travel Process (Category: Tech) Implication: Disruptive innovation opportunity: Integrating beacon technology and app solutions in the travel and tourism industry to enhance the overall customer experience. - [IOT Airport Services](https://www.trendhunter.com/trends/iot-airport): Cincinnati Northern Kentucky Airport Cuts Wait Times With New Technology (Category: Tech) Implication: Applying IOT airport technology and data analytics to streamline security check-in processes, improving efficiency and passenger satisfaction. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)