# Airport Activations Experiential airport activations once again become the norm post-pandemic. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 17, 2022 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/airport-activations ## Key Figures - Trend score: 5.5/10 - Evidence articles: 6 ## What is the Airport Activations trend? **Airport Activations:** As travel opens up in a post-pandemic world, brands are once again curating experiential, pop-up experiences in airports for travelers to enjoy. These activations make use of travelers' waiting times in airports and prioritize experience over fast shopping. ## The consumer insight behind the Airport Activations trend When consumers are traveling by air, they typically spend a lot of time idle and waiting. This presents an opportunity for brands, as filling the time and preventing boredom become a priority for consumers who are waiting for their flights. Here, experience-based shopping is just as valuable as convenience-based shopping. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 12, 2020 to Aug 23, 2022 - Published: May 17, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Airport Activations trend ### Experience-Based Shopping As travel opens up in a post-pandemic world, brands prioritize experience over fast shopping, leading to experiential airport activations and immersive airport shops. ### Interactive Technology Interactive technology such as AR and hand-gesture-controlled screen installations enhance the shopping and entertainment experiences in airports for travelers. ### Luxury Pop-Up Shops Luxury brands such as Chanel and Suntory are opening airport pop-up shops, creating immersive shopping experiences themed after their products and increasing global brand visibility. ## What the Airport Activations trend means for industry ### For Travel Retail Travel retail business professionals can explore creating experiential airport activations and immersive airport shops to drive revenue and meet consumer demand for experience-based shopping. ### For Luxury Retail Luxury retail business professionals can consider opening pop-up shops in airports to showcase new products or collections and offer immersive brand experiences. ### For Interactive Technology Business professionals working in the interactive technology industry can provide AR and interactive installations to enhance shopping and entertainment experiences in airports. ## Workshop question What kind of pop-up experience would be valuable for your brand's customers? ## Trend signals for Airport Activations Trend score 5.5 out of 10, from popularity 74%, activity 78%, freshness 12%. - Popularity: 74% - Activity: 78% - Freshness: 12% ## Examples of the Airport Activations trend 6 featured examples from Feb 12, 2020 to Aug 23, 2022. - [Airport Whiskey Pop-Ups](https://www.trendhunter.com/trends/house-of-suntory-and-lotte): House of Suntory and Lotte Launch an Immersive Pop-Up at Changi Airport (Category: Lifestyle) Implication: The retail industry can benefit from creating immersive experiences for customers in non-traditional locations like airports. - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate): The Ritter Sport Colorful World of Chocolate is Eye-Catching (Category: Marketing) Implication: Using interactive and educational campaigns to promote sustainable practices and increase brand loyalty can be a disruptive innovation opportunity for food and beverage companies. - [AR-Enabled Airport Vodka Experiences](https://www.trendhunter.com/trends/swipe-back): Grey Goose & Swipe Back Launch an AR Activation at Heathrow (Category: Marketing) Implication: The alcohol and beverage industry can leverage AR technology to create interactive and immersive experiences that boost customer engagement and further promote new products. - [Immersive Airport Shops](https://www.trendhunter.com/trends/evolve): Hudson Set to Launch Innovative Airport Store Called 'Evolve By Hudson' (Category: Business) Implication: Creating innovative, immersive retail experiences aimed at convenience-seeking customers looking for brand recognition is a growth opportunity in the retail industry. - [Airport Terminal Gaming Lounges](https://www.trendhunter.com/trends/popup-lounge): The Nintendo Switch Pop-Up Lounges will be at Several US Airports (Category: Tech) Implication: The gaming industry can benefit from creating travel-friendly game consoles and games to cater to the needs of travelers. - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5): Chanel Opens Two Airport Pop-Up Shops to Promote Its 'Factory 5' Collection (Category: Business) Implication: Luxury fashion brands will continue creating immersive experiences to reach their high-end consumers and promote their products. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)