# Airport Activation Brand activations embed themselves into the air travel experience. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 17, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/airport-activation ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Airport Activation trend? **Airport Activation:** As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 14, 2015 to Dec 23, 2017 - Published: Jun 17, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Airport Activation trend ### Experiential Marketing Immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. ### Multi-Channel Strategies This progression highlights the need for brands to create a multi-channel marketing initiative that aim to meet consumers in both digital and physical spaces they occupy daily. ### Interactive Environments A dynamic interactive retail space makes the most of its surroundings, leveraging technology, social media to offer customers a unique experience. ## What the Airport Activation trend means for industry ### For Luxury Beverage & Alcohol Brands Alcohol brands can leverage interactive displays and tastings to promote and sell their premium products amidst the glamour of airport travel. ### For Retail & Apparel Brands Fashion and retail brands can utilize pop-up shops to offer travelers a unique shopping experience while promoting their seasonal wares. ### For Hospitality & Travel Services Travel industry businesses can use immersive and interactive environments to provide a more enjoyable and memorable travel experience for their customers. ## Workshop question What everyday rituals can you look to embed your brand in? ## Trend signals for Airport Activation Trend score 5.2 out of 10, from popularity 73%, activity 75%, freshness 8%. - Popularity: 73% - Activity: 75% - Freshness: 8% ## Examples of the Airport Activation trend 8 featured examples from Aug 14, 2015 to Dec 23, 2017. - [Touchscreen Sampling Bars](https://www.trendhunter.com/trends/bourbon-tasting): Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport (Category: Lifestyle) Implication: Leverage interactive sampling bars and immersive experiences to disrupt the alcoholic beverages industry and create unique brand experiences that stand out in the market. - [Interactive Whiskey Architecture](https://www.trendhunter.com/trends/jim-beam-honey): This Jim Beam Honey Display is an Immersive Pop-Up Display (Category: Lifestyle) Implication: Innovative marketing strategies and dynamic retail experiences can help alcohol brands stand out in a crowded market. - [Lavish Airport Pop-Ups](https://www.trendhunter.com/trends/jfk-airport): JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air (Category: Business) Implication: The luxury retail industry can explore the opportunity of opening pop-up shops in airports to reach affluent travelers and offer exclusive, high-end products and experiences. - [Vodka Concept Stores](https://www.trendhunter.com/trends/concept-store): This Grey Goose Boutique is a Luxury Liquor Pop-Up (Category: Lifestyle) Implication: The retail industry can explore concept store pop-ups to differentiate their brand and attract more customers. - [Multi-Sensory Airport Bars](https://www.trendhunter.com/trends/airport-bar): Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More (Category: Tech) Implication: Hotels, restaurants, and bars can adopt multi-sensory activations to enhance guest experiences. - [Airport Perfume Installations](https://www.trendhunter.com/trends/paco-market): The Paco Market is Enticing Travelers with a Selfie Station (Category: Marketing) Implication: Opportunities for fragrance and perfume brands to create engaging and experiential retail installations at airports. - [Airport Pop-Up Ice Rinks](https://www.trendhunter.com/trends/popup-ice-rink): Denver International Airport Opened a Free Ice Rink During the Holidays (Category: Marketing) Implication: Travel and tourism companies can differentiate themselves and enhance their customers' experiences by offering unique entertainment options at their locations. - [Airport Lounge Igloos](https://www.trendhunter.com/trends/popup-igloo): Virgin Atlantic and Coppa Club Launched a Rooftop Pop-Up Igloo (Category: Marketing) Implication: The air travel industry can benefit from creating rooftop pop-up igloo lounges as a unique selling point for customers before their flights. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)