# Tech-Powered Pooch Tech-infused dog training tools deliver consistency and freedom. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jul 18, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aipowered-pooch ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Tech-Powered Pooch trend? **Tech-Powered Pooch:** Where once training a dog required consistent discipline, today's tech-infused training tools fulfill this by allowing pet owners and trainers to discipline dogs humanely through the use of sound or haptic feedback. This speaks to pet owner's desire to have convenient tools that prioritize leisure activities over chores like disciplining and training their pets. ## The consumer insight behind the Tech-Powered Pooch trend Consumers who spend the majority of their days away from their pets want to focus more on play than they do on training. The desire to enjoy the limited time they have to spend with their pets is often stronger than their desire to take care of the responsibilities associated with pet ownership. Thus, consumers turn to external tools and services that do the work for them, so they can use their time on the recreational aspects of pet care. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 24, 2018 to Jan 10, 2020 - Published: Jul 18, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tech-Powered Pooch trend ### Tech-Infused Dog Training Tools The trend towards tech-infused dog training tools fulfills pet owners' desire for convenient tools that prioritize leisure activities over chores and opens new opportunities for the development of similar products. ### Smart Dog Collars Smart dog collars that offer a wide range of features, such as tracking fitness levels, training, and safety, provide innovative solutions for pet owners and create opportunities for the development of new products related to pet health and safety. ### Pet Wearables Pet wearables, like activity monitors, are emerging as a popular way for pet owners to track their pet's behavior and activity levels, which creates opportunities for improved pet care and potential medical intervention. ## What the Tech-Powered Pooch trend means for industry ### For Pet Products The pet industry continues to grow, creating opportunities for innovative startups and established businesses to develop new products for the market. ### For Healthcare Pet wearables that track health metrics like activity levels and temperature are potential avenues for healthcare professionals to monitor pet health and detect early warning signs for certain medical conditions. ### For Smart Home Smart home technologies are infiltrating the pet market and opening up new possibilities for remote monitoring and control of pet behavior and safety. ## Workshop question How might your brand leverage AI that enables consumers to enjoy more leisure time? ## Trend signals for Tech-Powered Pooch Trend score 4.8 out of 10, from popularity 68%, activity 69%, freshness 9%. - Popularity: 68% - Activity: 69% - Freshness: 9% ## Examples of the Tech-Powered Pooch trend 7 featured examples from Apr 24, 2018 to Jan 10, 2020. - [Dog-Training Doorbells](https://www.trendhunter.com/trends/mighty-paw): The Mighty Paw Smart Bell Lets Dogs Let You Know When it's Time for a Walk (Category: Lifestyle) Implication: The pet accessories market can leverage smart technology solutions for dogs that can offer enhanced pet care. - [GPS-Powered Telecom Pet Trackers](https://www.trendhunter.com/trends/vpet-tracker): The Vodafone V-Pet Tracker Keeps an Eye on Furry Friends (Category: Lifestyle) Implication: The pet tech industry has an opportunity to develop and market innovative GPS-powered pet tracking devices to meet the increasing demand. - [Treat-Dispensing Pet Cameras](https://www.trendhunter.com/trends/skymee-dog-camera): The Skymee Dog Camera is Compatible for Use with Amazon Alexa (Category: Tech) Implication: The pet technology industry can seize disruptive innovation opportunities by developing advanced pet camera systems with remote monitoring and interaction capabilities. - [Vibrating Service Dog Vests](https://www.trendhunter.com/trends/canine-vest): This Canine Vest Helps Owners Command Dogs via Vibrational Cues (Category: Lifestyle) Implication: Pet care providers can explore the use of haptic communication technology and wearable devices to enhance the training and care of pets. - [Multifunctional Smart Dog Collars](https://www.trendhunter.com/trends/bluefang-bf30-collar): The BLUEFANG BF-30 Collar Can be Customized via Your Smartphone (Category: Lifestyle) Implication: The pet technology industry will benefit from the creation of multifunctional pet wearables. - [Canine Behavior-Monitoring Wearables](https://www.trendhunter.com/trends/pet-activity-monitor): The Whistle 'FIT' Pet Activity Monitor Tracks Many Metrics (Category: Tech) Implication: The Whistle 'FIT' is a disruptive innovation opportunity in the pet care industry, offering advanced monitoring and insights for pet owners. - [Health-Connected Smart Dog Collars](https://www.trendhunter.com/trends/wagz-k9-communicator): Wagz K9 Communicator Ensures Your Furry Friend Never Gets Lost (Category: Lifestyle) Implication: Opportunity for disruption: Innovate within the pet technology industry by developing advanced smart collars and tracking devices for pet owners. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)